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Les Dessous du Web (French Edition) by [Jouvenot, Bertrand]

Les Dessous du Web (French Edition) Kindle Edition


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Length: 122 pages Enhanced Typesetting: Enabled Page Flip: Enabled
Language: French

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Product Description

Le Web est tout en contrastes. Il ressemble à une pièce de monnaie dont les deux faces ne se quittent jamais, mais ne se rencontrent jamais non plus.

Du côté face, l'apparition d'une nouvelle économie, des créations d'emplois, la croissance spectaculaire d'un nouveau type d'entreprises, l'invention de nouveaux services, l'accélération de l'innovation, la diffusion des idées et des savoirs, l'évolution des modes d'interaction entre les individus, etc. Du côté pile, l'hyper-puissance d'acteurs organisant l'information au niveau mondial, la destruction de pans entiers de l'industrie (musique, cinéma...), la disparition de medias traditionnels (journaux, radios...), le remplacement de l'information par l'opinion, la remise en question de la propriété intellectuelle, l'évaporation de prérogatives des États Nations...

Ce livre s'intéresse tantôt au Web lui-même, tantôt à ce qu il influence, transforme, modifie : des métiers (le marketing, le management, la conception des produits...), des comportements, des moeurs, des idées (sur l'innovation notamment), le travail, la communication, la connaissance, la culture... Il est destiné à celles et ceux qui ne veulent pas jouer à pile ou face. Il est équivalent à la pièce de monnaie posée sur sa tranche, révélant ainsi les deux faces d'un même phénomène.

Internet a d'abord été un média. Il s'est organisé en une industrie avant de devenir une communauté. Celle-ci se doit de réfléchir à ce qu'elle est, à ce qu elle fait, à ce qu'elle pense. Ce livre pose, et pose à cette communauté, un certain nombre de questions, amorce des réponses et ouvre des pistes de réflexions. Il ne dénonce rien ni personne. Il énonce simplement, souvent de manière originale et insolite, parfois de façon iconoclaste, des idées nouvelles hébergées davantage dans l'ère du Web que suspendues dans l'air du temps.

The Web is quite a contrast. It is like coins whose two faces neither leave nor ever meet each other.
On the head side, the emergence of a new economy, job creation, spectacular growth of a new type of companies, invention of new services, acceleration of innovation, spreading of ideas and knowledge, evolution of modes of interaction between individuals, etc.
On the tails side, the hyper power of the stakeholders organizing information worldwide, the destruction of entire sectors of the industry (music, film, etc.), the disappearance of traditional media (newspapers, radio, etc.), the replacement of information by opinion, the challenging of intellectual property, the evaporation of nation states’ prerogatives…

This book sometimes deals with the Web, sometimes with what it influences, transforms, changes: professions (marketing, management, product design, etc.), behaviors, morals, ideas, conceptions
(in particular in the innovation area), work, communication, knowledge, culture…

It is intended for those who do not wish to play heads or tails. It is equivalent to the coin resting upright, thus revealing both sides of the same phenomena.

The Internet was first a media. It became an industry before turning into a community. The latter should reflect on what it is, what it does and what it thinks. This book asks, and asks this community, a number of questions, initiates answers and opens up a number of areas for further reflections.
It does not denounce anything or anyone. It simply expresses, often in an original and unusual way, sometimes in an iconoclastic manner, new ideas more hosted in the Web era than pending in the moment.

The Inside Story Of The Web is neither an academic work nor a theoretical work. Intuition and freedom play a major role in this book. It is based on one and a half decade spent in the digital industry, mixing with stakeholders, its entrepreneurs, behind the scenes... without ever missing the opportunity to reflect, motivated by an attentive mind and a watchful eye.

Let us be clear, we are not here to put water in your wine, but to turn your water into wine. This book is an a

Product details

  • Format: Kindle Edition
  • File Size: 443 KB
  • Print Length: 122 pages
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: French
  • ASIN: B00C9UN5EW
  • Word Wise: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
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