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Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Guidelines Paperback – 7 February 2014

4.4 out of 5 stars 108 ratings

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"The clear writing style, comprehensive coverage of common design decisions, and the reference to human psychology that provide the theoretical support for these decisions make it a solid addition to your personal or professional library."--User Experience Magazine, 2014

“Even if you are working for many years in the field of UX, it is worth reading this book…you learn a lot of interesting background information that can help one to question existing rules, to consider their own experiences and to establish well-founded decisions.”, July 10, 2014.

"...easy and captivating reading, something not commonly encountered in a nonfiction work on an important subject…software developers and anyone else who may be concerned with designing good user interfaces should read this book.", Aug 28, 2014.

"…the authors provide an excellent selection of topics and examples that constitutes necessary knowledge for everyone involved in designing user interfaces, and perhaps even all software engineers…The book is easy to read for novice audiences, students and particularly practitioners. It is well illustrated with plenty of examples."--HCI International News, May 2014

"…guide to user interface design based on the science of human perception and memory. Each chapter focus on a particular limiting aspect of the human mind, including priming or experience bias in our perceptions, looking for visual structure, poor quality of color and peripheral vision, the high cognitive load of reading…", April 2014

"What's really good about the book is that Johnson provides ample details about the topic, but doesn't reduce it to so just a set of rules or mind-numbing (and thusly unreadable) checklists. His synopsis of the topics provides the reader with a broad understanding of the topic and what they need to do in order to ensure effective UI design is executed.", April 28, 2014

"In this valuable traversal of human cognition, Jeff Johnson illuminates its operation and exposes everyday fallacies and misunderstandings through examples and explanations. The results provide a useful education for everyone, but one that is essential for designers. If you are curious about the human mind, you will enjoy this book: if you are a designer, you need it."--Don Norman, Nielsen Norman group and Author of Design of Everyday Things, revised and expanded edition

"Need to know about how things really work in the mind of your users? Designing with the Mind in Mind is a treasure trove, packed with insightful information about the cognitive pitfalls, perceptual glitches, and usability errors that plague user interfaces. DWTMIM is a book every designer needs to read, if only to understand why your brilliant user experience might not actually work in reality, and what brain science suggests you do about fixing it."--Dan Russell, Senior Research Scientist, Search Quality, Google

"Several excellent books ago, Jeff Johnson figured out that the way to reveal user interface design is to emphasize concrete examples. This book is organized around 14 fundamental and wide-ranging insights about human psychology that are vividly grounded and applied in design examples. The book will be useful to professionals who can quickly inform or remind themselves of how user interface design guidelines work, and it will engage and equip students entering this exciting area."--John M. Carroll, Distinguished Professor of Information Sciences and Technology, The Pennsylvania State University

From the Back Cover

Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field has evolved since the publication of the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this completely updated and revised edition, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list or rules to follow.

In this completely updated edition, you’ll find new chapters on human choice & decision making and hand-eye coordination & attention, as well as new examples, figures, and explanations throughout.

Product details

  • ASIN ‏ : ‎ 0124079148
  • Publisher ‏ : ‎ Morgan Kaufmann; 2nd edition (7 February 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 250 pages
  • ISBN-10 ‏ : ‎ 9780124079144
  • ISBN-13 ‏ : ‎ 978-0124079144
  • Item Weight ‏ : ‎ 450 g
  • Dimensions ‏ : ‎ 19.05 x 1.5 x 23.5 cm
  • Customer Reviews:
    4.4 out of 5 stars 108 ratings

About the author

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Jeff Johnson is an Assistant Professor of Computer Science at the University of San Francisco. He is also President and Principal Consultant at UI Wizards, Inc., a product usability consulting firm.  After earning B.A. and Ph.D. degrees from Yale and Stanford Universities, he worked as a UI designer and implementer, engineer manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. In the late 1980s and early 1990s he was Chair of Computer Professionals for Social Responsibility. In 1990, he co-chaired the first Participatory Design conference, PDC'90. He has taught at Stanford University and Mills College, and in 2006 and 2013 taught HCI as an Erskine Fellow at the University of Canterbury in New Zealand. Since 2004 he has served on the SIGCHI Public Policy Committee. In 2013 and 2017 he presented in the prestigious Authors@Google talk series. He is a member of the ACM SIGCHI Academy and in 2016 received SIGCHI's Lifetime Achievement in Practice Award. He has authored or co-authored many articles and chapters on Human-Computer Interaction, as well as the books GUI Bloopers, Web Bloopers, GUI Bloopers 2.0, Designing with the Mind in Mind, Conceptual Models: Core to Good Design (with Austin Henderson), Designing with the Mind in Mind 2nd edition, Designing User Interfaces for an Aging Population (with Kate Finn), and Designing with the Mind in Mind 3rd edition.

He was recently interviewed by for three podcasts about his co-authored book Designing User Interfaces for an Aging Population:

• Tech-Enhanced Life ( podcast "Designing for Older Adults":

• Adobe's "Wireframe" podcast "Why can't dad unmute himself on Zoom?:

• "The Informed Life" podcast "Design for Aging":

Johnson is married to Karen Ande, a documentary photographer who works for relief organizations in Africa that support children orphaned by HIV/AIDS, and who is also the author of a book (see

Customer reviews

4.4 out of 5 stars
4.4 out of 5
108 global ratings

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Reviewed in India on 19 December 2019

Top reviews from other countries

Gareth Greenwood
5.0 out of 5 stars Another tour de force from Jeff Johnson
Reviewed in the United Kingdom on 25 May 2017
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Michael Studham
5.0 out of 5 stars An interesting introduction for web designers
Reviewed in the United Kingdom on 7 November 2014
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3 people found this helpful
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4.0 out of 5 stars Sehr umfassend, könnte aber etwas stärker auf die Praxis Bezug nehmen
Reviewed in Germany on 25 August 2015
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One person found this helpful
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Michael Bechinie
4.0 out of 5 stars Excellent resource for designers of interactive systems
Reviewed in Germany on 26 June 2017
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3.0 out of 5 stars Metodologia
Reviewed in Italy on 24 May 2016
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