- Hardcover: 336 pages
- Publisher: John Wiley & Sons; 4th edition (7 December 2012)
- Language: English
- ISBN-10: 9781118099209
- ISBN-13: 978-1118099209
- ASIN: 1118099206
- Product Dimensions: 21.6 x 2.3 x 27.4 cm
- Average Customer Review: 4 customer reviews
Designing Brand Identity: An Essential Guide for the Whole Branding Team Hardcover – 7 Dec 2012
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"The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina′s new book is a must–have for anyone that is interested in brand identity development." (LiquidAgency.com, 3/5/13)
From the Back Cover
Who are you?
Who needs to know?
Why should they care?
How will they find out?
The bestselling toolkit for the whole branding team
Whether your goal is to revitalize an existing brand or launch a new one, here is a proven, universal five–phase process for amplifying differentiation, fueling recognition, and building brand champions. From research and analysis through brand strategy, from design development through brand standards, and from launch to governance, Designing Brand Identity is the most comprehensive resource used by brand builders all over the world as an essential reference for the entire process.
This thoroughly updated Fourth Edition offers insights into current trends in social networks, mobile devices, global markets, and virtual brands as well as emerging tools such as apps and video. More than 30 new case studies showcase global best practices and successful world–class brands, from IBM to Starbucks to Santos Brasil.
Praise for Designing Brand Identity
Writers have The Elements of Style. Managers have The Effective Executive. Chairpeople have Robert′s Rules of Order. And now brand–builders have Designing Brand Identity. If you have (or would like to have) responsibility for managing, measuring, critiquing, or designing a brand, you′ve found your bible.
Marty Neumeier, author, The Brand Gap
Designing Brand Identity is a recipe book for brand–builders. Wheeler does for branding what Julia Child did for cooking.
Patricia Martin, author, RenGen
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Most helpful customer reviews on Amazon.com
I always try to learn others' processes to better my understanding of approaches, thinking, etc., and I had apprehensions about this book despite the positive reviews.
This is probably the first book ever purchased I wanted to return within 5 minutes of reading. It's also the first book I've had to leave a negative/any review.
There's no substance to the chapters, just lists of key terms relevant to the cycle of the brand strategy process. The main content of the book is material pulled from outside sources rather the author, and quotes to supplement the dictionary-esque copy in the book.
For example, in "Process: conducting research" - "Clarify vision, strategies, goals, and values" — how? What's the actual process to clarify strategy?
For those looking to add a resource about brand strategy, especially those new to the subject, you'll be better off using Google than this book.
Think it's a bit out dated. Can't wait for the next edition.