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Designing Brand Identity: An Essential Guide for the Whole Branding Team Hardcover – 7 Dec 2012

4.7 out of 5 stars 4 customer reviews

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"The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina′s new book is a must–have for anyone that is interested in brand identity development." (LiquidAgency.com, 3/5/13)

From the Back Cover

Who are you?

Who needs to know?

Why should they care?

How will they find out?

The bestselling toolkit for the whole branding team

Whether your goal is to revitalize an existing brand or launch a new one, here is a proven, universal five–phase process for amplifying differentiation, fueling recognition, and building brand champions. From research and analysis through brand strategy, from design development through brand standards, and from launch to governance, Designing Brand Identity is the most comprehensive resource used by brand builders all over the world as an essential reference for the entire process.

This thoroughly updated Fourth Edition offers insights into current trends in social networks, mobile devices, global markets, and virtual brands as well as emerging tools such as apps and video. More than 30 new case studies showcase global best practices and successful world–class brands, from IBM to Starbucks to Santos Brasil.

Praise for Designing Brand Identity

Writers have The Elements of Style. Managers have The Effective Executive. Chairpeople have Robert′s Rules of Order. And now brand–builders have Designing Brand Identity. If you have (or would like to have) responsibility for managing, measuring, critiquing, or designing a brand, you′ve found your bible.
Marty Neumeier, author, The Brand Gap

Designing Brand Identity is a recipe book for brand–builders. Wheeler does for branding what Julia Child did for cooking.
Patricia Martin, author, RenGen

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Product details

  • Hardcover: 336 pages
  • Publisher: John Wiley & Sons; 4th edition (7 December 2012)
  • Language: English
  • ISBN-10: 9781118099209
  • ISBN-13: 978-1118099209
  • ASIN: 1118099206
  • Product Dimensions: 21.6 x 2.3 x 27.4 cm
  • Average Customer Review: 4.7 out of 5 stars 4 customer reviews
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4 customer reviews

4.7 out of 5 stars

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6 May 2017
Format: HardcoverVerified Purchase
23 September 2017
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 231 reviews
1.0 out of 5 starsThis book is neither essential nor helpful for new or seasoned designers
5 January 2019 - Published on Amazon.com
Verified Purchase
7 people found this helpful.
Amazon Customer
4.0 out of 5 starstouchpoints) Good for a beginner/class but for someone really wanting to ...
21 June 2017 - Published on Amazon.com
Format: HardcoverVerified Purchase
10 people found this helpful.
Mark Montalbano
5.0 out of 5 starsVisually engaging and ripe with wisdom!
10 January 2017 - Published on Amazon.com
Format: HardcoverVerified Purchase
8 people found this helpful.
Joseph Brooks IV
3.0 out of 5 starsToo many pictures, not enough information.
19 March 2018 - Published on Amazon.com
Format: HardcoverVerified Purchase
4 people found this helpful.
4.0 out of 5 starsGreat Book
16 August 2017 - Published on Amazon.com
Format: HardcoverVerified Purchase
3 people found this helpful.
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