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Digital List Price:    2,420.00
Kindle Price:    1,531.10

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Designing Brand Identity: An Essential Guide for the Whole Branding Team by [Wheeler, Alina]

Designing Brand Identity: An Essential Guide for the Whole Branding Team 4th , Kindle Edition

4.5 out of 5 stars 2 customer reviews

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Length: 336 pages Language: English Format: Print Replica

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Review

"The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina′s new book is a must–have for anyone that is interested in brand identity development." (LiquidAgency.com, 3/5/13)

Product Description

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

  • Features more than 30 all-new case studies showing best practices and world-class
  • Updated to include more than 35 percent new material
  • Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Product details

  • Format: Kindle Edition
  • File Size: 57935 KB
  • Print Length: 326 pages
  • Publisher: Wiley; 4 edition (20 August 2015)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B00CEMCJJW
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #1,32,958 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Top Customer Reviews

Format: Hardcover Verified Purchase
Very good book for branding. Through detailing with the example given. Great book. This book will be really helpful to you to understand how brands actually develop. Thanks for the writer Alina Wheeler.
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Format: Hardcover Verified Purchase
Examples from current happenings in co-corporate Branding gives you confidence to express the content, in a particular context.Covers all interactive media from online to mobile.
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 4.6 out of 5 stars 131 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Visually engaging and ripe with wisdom! 10 January 2017
By Mark Montalbano - Published on Amazon.com
Format: Hardcover Verified Purchase
This book is incredibly comprehensive and visually engaging. I think it's a "must" for both students and professionals. An incredible tool for the aspiring brand professional, small business or really any person or entity working to create a plan around branding and logo identity.
3 of 3 people found the following review helpful
5.0 out of 5 stars 360-degree, in depth view of branding from A to Z. Well written and organized. 13 September 2016
By Techgod - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Exceedingly complete and relevant. If you are looking for an up to date all in one publications written by the best in the business, this is it.
4 of 4 people found the following review helpful
5.0 out of 5 stars Yes 21 April 2016
By Neal Brooks - Published on Amazon.com
Format: Kindle Edition Verified Purchase
It speaks from every stakeholder perspective. Very well done.
2 of 2 people found the following review helpful
5.0 out of 5 stars Must read if you are in the marketing/creative industry. 21 March 2017
By Jackie Deavenport - Published on Amazon.com
Format: Hardcover Verified Purchase
Bought this book to help with a rebrand project. Strongly suggest this purchase as it is a great reference book that can be applied in many situations.
1 of 1 people found the following review helpful
5.0 out of 5 stars Easily one of the most holistic coverages on the concept ... 27 April 2017
By Ty - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Easily one of the most holistic coverages on the concept of "Branding". This is a MUST for students and professionals at any state in the career. This is a fantastic reference, and should be mandatory reading for anyone working in a Branding/Marketing/Advertising capacity.
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