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Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics) Paperback – 2 Mar 2010


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Product description

About the Author

B. Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of 'Mass Customization: The New Frontier in Business Competition' (HBS Press, 1993) among other books.

Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications at Bowling Green State University in Bowling Green, Ohio. Peppers and Rogers are co-authors of 'The One to One Future: Building Relationships One Customer at a Time' (Currency/Doubleday, 1993).

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Product details

  • Reading level: 15+ years
  • Paperback: 96 pages
  • Publisher: Harvard Business Review Press; Reprint edition (2 March 2010)
  • Language: English
  • ISBN-10: 9781422140277
  • ISBN-13: 978-1422140277
  • ASIN: 142214027X
  • Product Dimensions: 11.4 x 0.6 x 17.8 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #3,13,372 in Books (See Top 100 in Books)
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