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Customer Persuasion: How to Influence Your Customers to Buy More & Why an Ethical Approach Will Always Win! by [Thomas, Chloe]
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Customer Persuasion: How to Influence Your Customers to Buy More & Why an Ethical Approach Will Always Win! Kindle Edition


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Length: 252 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business.


In Customer Persuasion, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.


  • What you’ll learn in Customer Persuasion:
  • Why it’s essential to embrace persuasion in marketing
  • Why unethical persuasion will kill your business
  • How to work out which part of the business needs your attention
  • What website, marketing, customer service or product optimisation you need to do next
  • Lots of simple ways to increase your conversation rate
And 100s of ways to get more people to buy!

Who this book is for:

  • Business owners and managers
  • Marketers
  • Entrepreneurs
  • Startups
  • Anyone who wants more customers
Additional resources included in Customer Persuasion to help you get more customers:

  • Business performance evaluation spreadsheet
  • Extended profiles of key case study businesses
  • Lists of successful companies whose approach you can model
  • Accompanying Customer Persuasion workbook
  • A checklist for each Stage of the model

Previously Published as "Customer Manipulation"

Product details

  • Format: Kindle Edition
  • File Size: 8226 KB
  • Print Length: 252 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Kernu (10 May 2016)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B01FIHDUOW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #29,861 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 4.6 out of 5 stars 12 reviews
One person found this helpful.
2.0 out of 5 starseh!
on 19 July 2016 - Published on Amazon.com
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3 people found this helpful.
5.0 out of 5 starsHow to Influence Your Customers to Buy More
on 12 June 2016 - Published on Amazon.com
5.0 out of 5 starsHighly Recommended Books & Podcast
on 19 May 2016 - Published on Amazon.com
5.0 out of 5 starsWhen you need to get results, and want to stay motivated doing it
on 6 June 2016 - Published on Amazon.com
5.0 out of 5 starsA fantastic book - really easy to read and to start ...
on 23 May 2016 - Published on Amazon.com
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