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Customer Dreams: How Embracing Your Customer's Aspiration Revitalizes Your Small Business by [Glassey, Alex]
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Customer Dreams: How Embracing Your Customer's Aspiration Revitalizes Your Small Business Kindle Edition


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Length: 96 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Review

Magic.<div>The concept of escaping the transaction box is not only helping me but also my team and my customers. I cannot thank you enough for sharing your thoughts with us. --Ivan Ivanka, Bluebird, HUNGARY</div><br ><br >A fantastic, easy to understand read.<div>A must for all entrepreneurs, new or old; should be required for every business student. --Paul Bryan, Color Rite, SOUTH AFRICA</div><br ><br >Customer Dreams is a refreshingly candid look at the real trials and troubles of a customer-facing business. By deeply examining the role that we each play in the lives of our customers, we learn to differentiate our offering and truly put customers first. But Customer Dreams is not a trivial lesson this is a rock solid look at the way a shift in perspective can transform an organization (large or small). --David Worrell, FUSE Financial Partners, USA

Customer Dreams is a breath of fresh air. It has a singular theme, is very easy and enjoyable to read in one sitting, and has real life situations and characters that we can identify with. We understand the issue which affects most of us who run a business, and we can clearly see how to think outside the transaction box to increase sales, profit and customer satisfaction. This change in thinking is already benefitting us and our businesses. Many thanks Alex. --Ronny Putnins, Kokoro Computer Services, AUSTRALIA

This is a fantastic read, and a wonderful reminder that at the core of every business transaction are human beings striving for meaningful and mutually beneficial relationships. It is so easy to get stuck, or fall back into a hard and cold exchange when we are concerned about failure, or deficiency; a transaction box as Alex names it. The warmth of stepping outside the box and deeply engaging our customers both helps our endeavours to be successful, as well as our hearts to be fulfilled by a job well done --Eshu Martin, Zenwest Buddhist Society, CANADA

Product Description

Conventional business thinking causes small businesses to underperform and fail.
Which is tragic, because it’s so unnecessary.

Customer Dreams uses a wonderful story and a step-by-step guide to show you how a simple shift in thinking increases the creativity, innovation and profitability of any small business.

Customer Dreams tells you to forget all the conventional business advice you’ve heard. You know, the stuff that tells you to listen to what customers want and then deliver it. With a cherry on top.
It’s nonsense.

That advice inevitably leads you into a hyper-competitive “transaction box” that squeezes out your profit, your creativity, and your success.
Ain’t no cherries there.

That's because there’s a fundamental conflict at the heart of all your customer relationships:
You want to get more cash.
They want to spend less cash.

This is a zero-sum game. And your customer controls the cash so it’s a game you’re going to lose.

There's only one thing left to do: you need to change the game.

Customer Dreams will inspire and entertain you. But this is serious stuff, so you'll also learn:

• HOW a small business gets caught in the “transaction box”.

• The BENEFITS of escaping the “transaction box”.

• A step-by-step GUIDE that will make YOUR business more creative, more innovative, and more profitable.

Customer Dreams evolved out of Alex Glassey's extensive experience with thousands of business owners in over 100 countries. It's easy-to-read. It's practical. And it works.

David Worrell, a small business owner and partner in FUSE Financial Partners, said this:

"Customer Dreams is a refreshingly candid look at the real trials and troubles of a customer-facing business. By deeply examining the role that we each play in the lives of our customers, we learn to differentiate our offering and truly put customers first. But Customer Dreams is not a trivial lesson – this is a rock solid look at the way a shift in perspective can transform an organization (large or small)."

Product details

  • Format: Kindle Edition
  • File Size: 1344 KB
  • Print Length: 96 pages
  • Publisher: Alex Glassey; 1 edition (12 April 2016)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B01CT9GTU4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.8 out of 5 stars 7 reviews
J. H. S. Roodt
5.0 out of 5 starsConcise and distilled insights
12 April 2016 - Published on Amazon.com
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One person found this helpful.
Craig Loring
5.0 out of 5 starsYou don't sell what you think you sell! Read this book to figure out what your customer is buying from you!
23 April 2016 - Published on Amazon.com
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One person found this helpful.
T. Box
4.0 out of 5 starsSolid advice
28 April 2016 - Published on Amazon.com
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One person found this helpful.
Paolo Toni
5.0 out of 5 starsI found “Customer Dreams” extremely helpful for entrepreneurs of businesses ...
13 April 2016 - Published on Amazon.com
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One person found this helpful.
Xavier Fumanal
5.0 out of 5 stars"Muy recomendable su lectura" (Xavier Fumanal)
12 April 2016 - Published on Amazon.com
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One person found this helpful.
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