- Paperback: 216 pages
- Publisher: Berrett & Koehler (28 February 2016)
- Language: English
- ISBN-10: 1626568901
- ISBN-13: 978-1626568907
- Package Dimensions: 21.3 x 13.7 x 1.5 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #2,97,741 in Books (See Top 100 in Books)
A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community Paperback – 28 Feb 2016
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About the Author
Jamey Stegmaier is president and cofounder of Stonemaier Games and has been designing board games for most of his life. He is also a writer and blogger. He lives in St. Louis with his cats, Biddy and Walter.
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Most helpful customer reviews on Amazon.com
In his book, Jamey stresses that taking the time to build up your community (by being a positive, contributing member) and genuinely connecting with your supporters to establish trust can greatly increase your chances of having a successful crowdfunding campaign. Such venues are remarkable because in many of the campaigns, the backers contribute both financially and creatively. In A Crowdfunder's Strategy Guide, Jamey discusses that no matter how great of a product you think you might have, it is the people that support it that make it truly great. By putting every single backer first, you establish trust that can keep those backers interested in your future endeavors. For example, his company has a 30-day return policy on Kickstarter products and not surprisingly, very few have ever acted on it which a testament to their exceptional quality.
Furthermore, the book discusses many of the logistical pitfalls (such as international shipping or manufacturing issues) or scarcity tactics (the dreaded early bird pledges) that can doom (or severely hinder) an otherwise good campaign. It cites numerous Kickstarter campaigns and their results, as well as some of the creative ways creators appreciated their backers.
This guide was a delight to read and I encourage anyone who finishes it to continue their research by delving into the numerous blogs he has posted at his website kickstarterlessons. It is completely free to read and has a wealth of information. Highly recommended!
Jamey's stories are entertaining and also illustrate in concrete ways how seemingly small choices in crowdfunding implementation, can make a very big difference to the success (or failure), of your campaign. Some of his lessons learned have been painful ones, and some of his ideas are counter-intuitive, but when I understood his logic, it changed my view completely.
There are some curious choices from an organization perspective (the organization of the book, I mean), but overall I found it a good read, chock full of important ideas that were followed with evidence to back them up.
I am already recommending this book to several friends, and I am keeping it by my side while I create my product and design my strategy for going to a crowdfunding platform.
Jamey Stegmaier knows crowdfunding – having now done 8 Kickstarter projects – starting off small in which 17 backers pledged $305, to Jamey’s latest project of 17,739 backers who pledged $1,810,294 to help bring his Scythe game to life. So clearly - this guy knows his stuff. Some of the things I like about the book:
- THIS IS A VERY READABLE BOOK, full of practical tips and advice – and above all - he keeps it real with a writing style that is easy to read (or skim);
- Based on his blogs, he takes the reader through the crowdfunding process step-by-step;
- The blogs are summarized in bullet form – making them SO EASY TO READ! But, if you are like me with an eye for detail, you can go online and read the full version of that particular blog;
- Jamey constantly emphasizes the importance of creating community – before, during and after a Kickstarter campaign. He shows how to do it;
- He shares some of the mistakes he’s made, and how to avoid them;
- There is a one-week checklist prior to a Crowd-Funding launch;
- There are a heap of links INCLUDED to more Crowd-Funding advice/information;
- Jamey Stegmaier is the closest thing you will get to an in-house Crowd-Funding expert!
I am now currently immersed in the prep work for my first crowd-funding project, for which I am feeling a growing confidence about - for that I must thank Jamey Stegmaier and his well-written book. So I give "A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community," A BIG FIVE STARS - AND IT IS HAPPILY RECOMMENDED!