- Paperback: 216 pages
- Publisher: Berrett & Koehler (28 February 2016)
- Language: English
- ISBN-10: 1626568901
- ISBN-13: 978-1626568907
- Package Dimensions: 21.3 x 13.7 x 1.5 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #2,57,153 in Books (See Top 100 in Books)
A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community
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About the Author
Jamey Stegmaier is president and cofounder of Stonemaier Games and has been designing board games for most of his life. He is also a writer and blogger. He lives in St. Louis with his cats, Biddy and Walter.
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Most helpful customer reviews on Amazon.com
In his book, Jamey stresses that taking the time to build up your community (by being a positive, contributing member) and genuinely connecting with your supporters to establish trust can greatly increase your chances of having a successful crowdfunding campaign. Such venues are remarkable because in many of the campaigns, the backers contribute both financially and creatively. In A Crowdfunder's Strategy Guide, Jamey discusses that no matter how great of a product you think you might have, it is the people that support it that make it truly great. By putting every single backer first, you establish trust that can keep those backers interested in your future endeavors. For example, his company has a 30-day return policy on Kickstarter products and not surprisingly, very few have ever acted on it which a testament to their exceptional quality.
Furthermore, the book discusses many of the logistical pitfalls (such as international shipping or manufacturing issues) or scarcity tactics (the dreaded early bird pledges) that can doom (or severely hinder) an otherwise good campaign. It cites numerous Kickstarter campaigns and their results, as well as some of the creative ways creators appreciated their backers.
This guide was a delight to read and I encourage anyone who finishes it to continue their research by delving into the numerous blogs he has posted at his website kickstarterlessons. It is completely free to read and has a wealth of information. Highly recommended!
Jamey's stories are entertaining and also illustrate in concrete ways how seemingly small choices in crowdfunding implementation, can make a very big difference to the success (or failure), of your campaign. Some of his lessons learned have been painful ones, and some of his ideas are counter-intuitive, but when I understood his logic, it changed my view completely.
There are some curious choices from an organization perspective (the organization of the book, I mean), but overall I found it a good read, chock full of important ideas that were followed with evidence to back them up.
I am already recommending this book to several friends, and I am keeping it by my side while I create my product and design my strategy for going to a crowdfunding platform.