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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials) by [Moore, Geoffrey A.]

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials) Kindle Edition

3.3 out of 5 stars 3 customer reviews

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Length: 256 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Review

"Crossing the Chasm should be the Bible for high-tech companies looking for direction with marketing and distribution challenges. Geoff's model corresponds directly to the launch of Lotus Notes and continues to shape our marketing programs." -- Robert K. Weller S.V.P., North American Business Group

"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys." -- James A. Unruh, CEO, Unisys

"If you find yourself wondering why it is that the majority of potential buyers for your newest breakthrough technology are not as enthusiastic as your early adopters, read this book or risk joining the others at the bottom of the high-tech abyss." -- Jim Kouzes, coauthor of The Leadership Challenge, author of Credibility, President of the Tom Peters Group/Learning Systems

Product Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


Product details

  • Format: Kindle Edition
  • File Size: 874 KB
  • Print Length: 256 pages
  • Publisher: HarperCollins e-books; Revised edition (17 March 2009)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B000FC119W
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.3 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #6,197 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer reviews

3.3 out of 5 stars
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20 June 2018
Format: Kindle Edition|Verified Purchase
25 July 2016
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17 July 2018
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.0 out of 5 stars 72 reviews
Kindle Customer
4.0 out of 5 starsHigh tech marketing classic ages well
29 July 2017 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
One person found this helpful.
S Parmar
5.0 out of 5 starsEven if you think you know it, you should read it
12 May 2013 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
3 people found this helpful.
Lynn Robert Carter
4.0 out of 5 starsVery good book - room for improvement in the Kindle version
13 July 2012 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
2 people found this helpful.
Max More
5.0 out of 5 starsA classic in business analysis
27 August 2001 - Published on Amazon.com
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11 people found this helpful.
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