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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Hardcover – 16 Oct 2015

5.0 out of 5 stars 1 customer review

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  • Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
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Description for Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create

From the Back Cover

“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.”
-Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0

"How do you take the maximum amount of risk out of starting a business?  Joe Pulizzi shows us.  Fascinate your audience, then turn them into loyal fans.  Content Inc. shows you how.  Use it as your roadmap to startup success.”
-Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You

"If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written."
-Jay Baer, New York Times bestselling author of Youtility"

The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!"
-David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service

"The digital age has fundamentally reshaped the cost curve for entrepreneurs.  Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content.  With brand, voice and audience, building and monetizing a business is easy."
-Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods"

What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling."
-Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules

"Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business.  I did it and so can you.  Just follow Joe's plan and hisContent Inc. model."
-John Lee Dumas, Founder, EntrepreneurOnFire"

The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint."
-Scott Stratten, bestselling author and President of UnMarketing Inc."

Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic.  I wish this book was available when we started our content marketing initiative.  It would have saved us a huge amount of time and effort!"
-Scott Maxwell, Managing Partner/Founder OpenView Venture Partners

About the Author

Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.

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Product details

  • Hardcover: 352 pages
  • Publisher: McGraw-Hill Education (16 October 2015)
  • Language: English
  • ISBN-10: 125958965X
  • ISBN-13: 978-1259589652
  • Product Dimensions: 16.5 x 3 x 23.6 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #85,280 in Books (See Top 100 in Books)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 97 reviews
Josh Steimle
4.0 out of 5 starsThis Book Helped Me Launch an Event Series
16 January 2017 - Published on Amazon.com
Verified Purchase
9 people found this helpful.
Julie Graff
5.0 out of 5 starsA Must-Read for Anyone Crafting Content Strategies-Entrepreneur or Not
19 July 2016 - Published on Amazon.com
Format: Hardcover|Verified Purchase
8 people found this helpful.
Drew Neisser
5.0 out of 5 starsEssential Reading for Entrepreneurs & Aspiring Content Marketers
25 August 2016 - Published on Amazon.com
Format: Hardcover|Verified Purchase
5 people found this helpful.
Anna Sabino
5.0 out of 5 starsGreat specific examples and reminder of the importance of content tilt
10 February 2017 - Published on Amazon.com
Format: Hardcover|Verified Purchase
One person found this helpful.
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