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Digital List Price:    400.00
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Consumer India: Inside the Indian Mind and Wallet by [Sinha, Dheeraj]
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Consumer India: Inside the Indian Mind and Wallet Kindle Edition

3.8 out of 5 stars 4 customer reviews

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Length: 209 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Review

an accessible, interesting and informative read Dialogin

Product Description

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.
Adam Morgan
Founder
eatbigfish

Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner.
Ranjan Kapur
Country Manager – India
WPP

India in many ways is a "Nation of Nations." So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances.
Rajesh Jejurikar
Chief Executive - Automotive Division
Mahindra & Mahindra Ltd.

A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a "sutradaar" telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the "computerji" he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where "and" trumps "or." Against the cliché "change is the only constant," he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine!
Prasad Narasimhan
Managing Partner, Asia
Brandgym


Product details

  • Format: Kindle Edition
  • File Size: 765 KB
  • Print Length: 209 pages
  • Publisher: Wiley; 1 edition (14 February 2011)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B004OC071M
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.8 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #70,420 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 4.5 out of 5 stars 2 reviews
4.0 out of 5 starsAn insightful book on changing Indian consumer
on 20 February 2011 - Published on Amazon.com
5.0 out of 5 starsConsumer India in a nutshell
on 2 April 2011 - Published on Amazon.com
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