Digital List Price:    2,022.05
Kindle Price:    868.00

Save    1,154.05 (57%)

inclusive of all taxes

includes free wireless delivery via Amazon Whispernet

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Kindle App Ad
Competing for the Future by [Hamel, Gary, Prahalad, C. K.]

Competing for the Future Kindle Edition

4.0 out of 5 stars 2 customer reviews

See all 4 formats and editions Hide other formats and editions
New from
Kindle Edition

Length: 384 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

₹250 cashback on eBooks for Kindle eReader buyers| Prime exclusive offer
Buy Kindle on Prime Day and get 100% back on your eBook purchases between July 1st-31st as Amazon Pay Balance See More

Product description Review

Winning in business today is not about being number one--it's about who "gets to the future first," write management consultants Gary Hamel and C.K. Prahalad. In Competing for the Future, they urge companies to create their own futures, envision new markets, and reinvent themselves.

Hamel and Prahalad caution that complacent managers who get too comfortable in doing things the way they've always done will see their companies fall behind. For instance, the authors consider the battle between IBM and Apple in the 1970s. Entrenched as the leading mainframe-computer maker, IBM failed to see the potential market for personal computers. That left the door wide open for Apple, which envisioned a computer for every man, woman, and child. The authors write, "At worst, laggards follow the path of greatest familiarity. Challengers, on the other hand, follow the path of greatest opportunity, wherever it leads." They argue that business leaders need to be more than "maintenance engineers," worrying only about budget cutting, streamlining, re-engineering, and other old tactics. Definitely not for dilettantes, Competing for the Future is for managers who are serious getting their companies in front. -- Dan Ring

From Booklist

Hamel and Prahalad have coauthored a number of best-selling, award-winning articles for the Harvard Business Review on corporate strategy and competition. Among them has been The Core Competence of the Corporation, HBR's most reprinted article ever. Expanding on this earlier work, they suggest here that the current emphasis on corporate structure (re-engineering, downsizing, etc.) is misplaced and that corporations that will be successful in the future will transform their industry rather than themselves. That transformation will occur by developing strategies to exploit a company's core competencies instead of its current product line. For example, Nike's core competence is not shoe quality, but, rather, design and merchandising. Likewise, Sony's is miniaturization; McDonald's, convenience; and Wal-Mart's, logistics. The authors' accessible style (most footnotes are from the popular business press, and Fortune plans to serialize their book) and thought-provoking insights should make this a much-sought-after business title. David Rouse

Product details

  • Format: Kindle Edition
  • File Size: 1933 KB
  • Print Length: 384 pages
  • Publisher: Harvard Business Review Press; Reprint edition (21 March 1996)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B004OC070S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #1,13,112 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?

Customer reviews

4.0 out of 5 stars
Share your thoughts with other customers
See all 2 customer reviews

Top customer reviews

Most helpful customer reviews on 4.3 out of 5 stars 51 reviews
Rob Kirk
4.0 out of 5 starsDated....But the first half had some real pearls of wisdom
2 April 2011 - Published on
Verified Purchase
2 people found this helpful.
Martín Mengarelli
4.0 out of 5 starsTotally worth it
16 July 2017 - Published on
Format: Kindle Edition|Verified Purchase
david h kinnon
4.0 out of 5 starsLearning to Forget - Embedding the Core Competence
17 December 2013 - Published on
Verified Purchase
Matt Mayevsky
5.0 out of 5 starsI highly recommend it.
8 August 2014 - Published on
Format: Kindle Edition|Verified Purchase
Amazon Customer
4.0 out of 5 starsA classic reading more current than ever
17 June 2014 - Published on
Format: Kindle Edition|Verified Purchase
One person found this helpful.
click to open popover

Where's My Stuff?

Delivery and Returns

Need Help?