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The Cold Start Problem Paperback – 1 January 2021

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ISBN-10

1847942784
ISBN-13

978-1847942784
Publisher

Random House Business
Publication date

1 January 2021
Language

English
Dimensions

15.3 x 2.9 x 23.4 cm
Print length

400 pages
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Product details

Publisher ‏ : ‎ Random House Business (1 January 2021)
Language ‏ : ‎ English
Paperback ‏ : ‎ 400 pages
ISBN-10 ‏ : ‎ 1847942784
ISBN-13 ‏ : ‎ 978-1847942784
Item Weight ‏ : ‎ 480 g
Dimensions ‏ : ‎ 15.3 x 2.9 x 23.4 cm

Best Sellers Rank: #30,061 in Books (See Top 100 in Books)
- #746 in Indian Writing (Books)

Customer Reviews:
832 ratings

About the author

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Andrew Chen

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Andrew Chen is a general partner at Andreessen Horowitz, investing in early stage startups — focused on the themes of games/entertainment, marketplaces, and next-gen social products. He is on the boards of Clubhouse, Substack, Z League, Sleeper, All Day Kitchens, Sandbox VR, Reforge, and others.

Previously, he served as the head of Uber's rider growth teams, where he focused on user acquisition, retention, and engagement during the company's meteoric pre-IPO years. He writes about user growth, metrics, and network effects at andrewchen.com and has been cited at Wired, WSJ, and New York Times. He holds a B.S. in Applied Mathematics from the University of Washington, where he graduated at the age of 19.

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5 star		71%
4 star		19%
3 star		8%
2 star		2%
1 star		1%

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TekkaluruRao

Masterpiece by Andrew Chen on network effects

Reviewed in India 🇮🇳 on 30 October 2022

Verified Purchase

Its a must read for any start up planning to grow and scale using networks. It also shows you that there are so many nuances in building a start up and we now know how once great companies like Uber competed aggressively in a crowded market.

Reviewed in India 🇮🇳 on 10 July 2022

Verified Purchase

Am looking to start a network based product so very useful book. It gives some good concepts on how to think about the setup process in a stage wise manner. Would definitely recommend this book if you are thinking of a network based approach. Check out the number of bookmarks I have to make sure I come back to reference different points

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Vikrama D.

Last 3 units make it good read

Reviewed in India 🇮🇳 on 26 January 2022

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The Escape Velocity, The Ceiling and The Moats save the book from almost there to good. If you e followed the latest in tech, the first units will be a breeze - there is some spark but only some.
Last 3 units though come into their own. The Ceiling esp is a really good collection.
It's an exhaustive read but still leaves much in theory and takeaways uncovered. Look forward to Edition 2.

One person found this helpful

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S. Mohan

Verbose, but insightful

Reviewed in India 🇮🇳 on 22 January 2022

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Drags on a bit in the middle section of the book, and is repetitive at times, but helps build a good perspective on the beauty of network-effects. Recommended reading for people in tech/software world.

2 people found this helpful

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AB

Loved it!

Reviewed in India 🇮🇳 on 13 March 2022

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Highly engaging and extremely relevant! It gives a real good insights of network effects and how it plays out to make a product successful. Certainly one of the best book I read in this segment.

Reviewed in India 🇮🇳 on 4 May 2022

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loved every word of this

One person found this helpful

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Deepak

Few new ideas, lacks a solid framework that ties it all

Reviewed in India 🇮🇳 on 2 January 2022

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Finished the 350+ pages book. It doesn't contain many original ideas around network effects. Repurposes the content with stories fr Uber, AirBnB and few other startups in a16z portfolio.

It also lacks storytelling as many stories start well but don't tie well with the conclusions

One person found this helpful

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Sree Seshadri Vyas

Must read for anyone working in tech

Reviewed in India 🇮🇳 on 2 January 2022

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Andrew takes the hockey stick curve and combines it with a history of marquee products to make this a very compelling book to read.

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TT

Crossing the Chasm x Networks

Reviewed in the United Kingdom 🇬🇧 on 1 February 2022

Verified Purchase

There's a simple premise to the book that you can pick up in a blog post. It's fleshed out with a tonne of anecdotes and war stories, which can get a little self-indulgent and don't have a HUGE variety to them, outside of silicon valley favourites.

The accounts ring true from personal experience and the structure has proved useful to articulate the network methodology to others.

I haven't gone out of my way to recommend that others read the book, but the parts I would suggest are:
1) the first section setting out the model.
2) how to delineate network effects into acquisition, engagement, growth phases - because people say do say "network effects" all the time without actually qualifying them. This imprecision leads to poor product strategy.
3) the horror story chapter of what went wrong at Google Plus.

2 people found this helpful

London_TVboy

Light on new ideas or insights

Reviewed in the United Kingdom 🇬🇧 on 14 December 2021

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It’s a decent read as an intro to network effects if you are completely new to the concept. The attempts to create a new vocabulary fall flat. Case studies are surface level, and often the same ones that you’ll find in various other books. If you’re looking to deeply understand the topic, Platform revolution is probably a better read. A generous dose of self-promotion and name-dropping thrown in to boot.

5 people found this helpful

Chris

Underwhelmed

Reviewed in the United Kingdom 🇬🇧 on 17 January 2022

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Big fan of AC. Read his blog for a number of years. Book reproduces a lot of his well trodden ideas / theories. Companies on the list aren’t that exciting either. Let’s face it Uber is a joke of a company and trying to frame their success as some kind of mathematical strategy beyond spending millions on advertising whilst circumnavigating labour laws is a bit of a stretch. “Network effects” is classic SV. Repackaging, supply and demand and word of mouth as some new paradigm.

One person found this helpful

avid learner

This book is interesting and important

Reviewed in Australia 🇦🇺 on 26 December 2021

Verified Purchase

I would have given this book five stars were it not for the author's extensive and excessive promotion of himself, his network of Important People, and his VC firm a16z. If there is ever a second edition I would recommend removing this material -- it detracts and distracts.

Other reviewers have noted that many of the examples in the book are old news. It's certainly true that all of the usual suspects -- Uber, Airbnb, etc. -- are included, but there is considerably more detail here than is usually presented. The stories are told well and are arranged in a sensible order. There are also a number of lesser-known examples, most of them failures that might have succeeded if the founders had taken a different perspective.

As a teacher of entrepreneurship, I have read and used quite a few textbooks over the years. Most of them, if they mention network effects at all, tend to quote Metcalfe's Law and assume without proof that it applies to human networks as well as to local area networks (for example Disciplined Entrepreneurship, p. 123). I must admit to having quoted the law, waved my arms, and moved on. The Cold Start Problem points out why this "law" doesn't automatically apply, and offers good advice on how to create, grow, and retain the value of a network. Even experienced entrepreneurs might well find this advice to be useful, and emerging entrepreneurs would definitely benefit from a careful reading.

AAAgiler GmbH

Returned the book

Reviewed in Germany 🇩🇪 on 23 July 2022

Verified Purchase

This book is about an fairly old idea about network effects, something I learned in my business studies more than 20 years ago and is full of - in my view non-relevant - story telling about some successful startups using network effects. Those stories are basically more or less useless because as each business is different. To be fair, I tried twice to start reading this book and both times I got very bored. I regularly listen to Y Combinator’s Startup School videos and there is much more insights there than in this big book.

One person found this helpful

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