Buy new:
₹1,710.00
M.R.P.: ₹2,500.00
Save: ₹790.00 (32%)
Inclusive of all taxes
Usually dispatched in 3 to 4 days.
[{"displayPrice":"₹1,710.00","priceAmount":1710.00,"currencySymbol":"₹","integerValue":"1,710","decimalSeparator":".","fractionalValue":"00","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":false,"offerListingId":"dZ76Q8sMuu93HNazOwI%2B6x1xoAoHYcV2vH4n0516iMsqbEuxEuyLF8LqYydOjdtBKsHOY%2FHhKT8yKzhOC4kVEFCJqTmkU3CpxMIq7NALBabNSLoXO5eJ40JtrC6PpKDTR4gjEZpUGCOA6A1DdXkQ84C2awgiXpSNE1XuHXT2QEcIO6cD0OlVE1SyarC1uwPC","locale":"en-IN","buyingOptionType":"NEW"}]
₹1,710.00 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
₹1,710.00
Subtotal
Initial payment breakdown
Shipping cost, delivery date and order total (including tax) shown at checkout.
Sold by Payal Books and Delivered by Amazon.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Have one to sell?
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.

Follow the Author

Something went wrong. Please try your request again later.

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – 20 March 2017

4.6 out of 5 stars 1,176 ratings

Price
New from
Paperback, 20 March 2017
₹1,710.00
₹1,710.00

Save Extra with 3 offers

No Cost EMI: Avail No Cost EMI on select cards for orders above ₹3000 Details
Bank Offer: 5% Instant Discount up to INR 250 on HSBC Cashback Card Credit Card Transactions. Minimum purchase value INR 1000 Details

10 days Replacement

Replacement Reason Replacement Period Replacement Policy
Physical Damage,
Defective,
Wrong and Missing Item
10 days from delivery Replacement
Amazon Delivered
Amazon directly manages delivery for this product. Order delivery tracking to your doorstep is available.

Enhance your purchase

Frequently bought together

  • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
  • +
  • The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's
  • +
  • Copywriter's Handbook 4th Edition
Total price:
To see our price, add these items to your cart.
Some of these items are dispatched sooner than the others.
Choose items to buy together.

Special offers and product promotions

  • 5% Instant Discount up to INR 250 on HSBC Cashback Card Credit Card Transactions. Minimum purchase value INR 1000 Here's how
  • No cost EMI available on select cards. Please check 'EMI options' above for more details. Here's how
  • Get GST invoice and save up to 28% on business purchases. Sign up for free Here's how

Product description

About the Author

Drew Eric Whitman (a.k.a. "Dr. Direct") is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: The Advertising Specialty Institute, American Legion, Amoco and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites and more.

Product details

  • Publisher ‏ : ‎ Pan Macmillan India (20 March 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 9386215055
  • ISBN-13 ‏ : ‎ 978-9386215055
  • Item Weight ‏ : ‎ 200 g
  • Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
  • Country of Origin ‏ : ‎ India
  • Net Quantity ‏ : ‎ 1.00 count
  • Customer Reviews:
    4.6 out of 5 stars 1,176 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Drew Eric Whitman (a.k.a. Dr. Direct) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 34 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers.

His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco.

His intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

"BrainScripts for Sales Success" teaches how to use consumer psychology in one-on-one sales. See it now at: http://bit.ly/BrainScripts

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,176 global ratings

Top reviews from India

Reviewed in India 🇮🇳 on 19 July 2022
Verified Purchase
Reviewed in India 🇮🇳 on 23 September 2020
Verified Purchase
One person found this helpful
Report abuse
Reviewed in India 🇮🇳 on 4 April 2021
Verified Purchase
Reviewed in India 🇮🇳 on 11 June 2018
Verified Purchase
7 people found this helpful
Report abuse
Reviewed in India 🇮🇳 on 26 January 2020
Verified Purchase
4 people found this helpful
Report abuse
Reviewed in India 🇮🇳 on 28 August 2020
Verified Purchase
Reviewed in India 🇮🇳 on 1 November 2019
Verified Purchase
Customer image
5.0 out of 5 stars Best For Copywriter
Reviewed in India 🇮🇳 on 1 November 2019
One of the best book you can purchase for Copywriting!
The secrets mentioned in the book are truly logical and scientifically proven.
If you are starting out in ads and all stuff!
Go buy it 🔥
Images in this review
Customer image
Customer image
Reviewed in India 🇮🇳 on 5 March 2020
Verified Purchase
One person found this helpful
Report abuse

Top reviews from other countries

.
5.0 out of 5 stars The author is sneaky...
Reviewed in the United Kingdom 🇬🇧 on 18 January 2021
Verified Purchase
3 people found this helpful
Report abuse
Nelson
5.0 out of 5 stars Amazing copywriting book
Reviewed in the United Kingdom 🇬🇧 on 27 April 2019
Verified Purchase
9 people found this helpful
Report abuse
Paul Democritou
5.0 out of 5 stars WOW!
Reviewed in the United Kingdom 🇬🇧 on 6 March 2019
Verified Purchase
6 people found this helpful
Report abuse
Amazon Customer
5.0 out of 5 stars Best Marketing an Advertising Book
Reviewed in the United Kingdom 🇬🇧 on 27 December 2015
Verified Purchase
3 people found this helpful
Report abuse
Stuart Hamilton
5.0 out of 5 stars there is some very useful practical information
Reviewed in the United Kingdom 🇬🇧 on 31 March 2018
Verified Purchase
3 people found this helpful
Report abuse