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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – 20 Mar 2017
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About the Author
Drew Eric Whitman (a.k.a. "Dr. Direct") is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: The Advertising Specialty Institute, American Legion, Amoco and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites and more.
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I'm in the hundredth page of this book and finding it difficult to locate on sentance which is unproductive or use-less.
This is a rare kind of a book.
This book would help the reader to
- understand the psychology of penetration
- make the approach more meaningful
- make the advertiser sensible
- help make more money
Most helpful customer reviews on Amazon.com
I've read many marketing and copywriting books over the last few years and most of them are very dry and boring but this one was so fun to read. It basically takes all the major advertising concepts from many of the great marketers such as David Ogylvy, Claude Hopkins, John Caples ect. and condenses them into one fun and easy to read book.
If you could only buy one book on marketing and copywriting, this book would be the best bang for your buck.
Also - doesn't really teach the "how to" of copy writing and the format gets really monotonous to read.
Drew tackles the:
8 Biologically Programmed Desires
9 Secondary Human Wants
17 Foundational Principles of Consumer Psychology
41 Proven Techniques to Selling Anything to Anyone
4 Step Recipe for Using Fear in Your Copy
6 Weapons of Influence
22 Potent Headline Starters
6 Copy Lures
7 Best Types of Photos to Use
4 Ad Positions that Matter
7 Online Response Boosters
10 Most Effective Multi-ad Formations
22 Response Superchargers
9 Ways to Convey Value
13 Ways to Make Buying Easy
11 Ways to Boost Coupon Returns
46-Point "Killer Ad" Checklist
Drew also answers our questions about the best type face, ad size, color, page and sectioning, long copy vs. short copy, surveys, unique selling propostions, and the list goes on. Yes. You can learn enough from Drew's Cashvertising to fill your pockets with crisp new $100 bills.
And watch your competition jealously anoint you "King of the Hill" after you have squashed their weak ads. Invest in your future today, pick up your own copy. For an inexpensive seed investment of a few bucks and a couple of hours, you can profit many thousands of dollars.
Having read numerous books on sales and marketing, I found this to be one of the most concise, entertaining and (unpretentiously) educational books I've read on the subject. Seriously, before you waste money on ads that don't work, invest a little in learning how to create ones that will.