- Paperback: 208 pages
- Publisher: Pan Macmillan India (20 March 2017)
- Language: English
- ISBN-10: 9386215055
- ISBN-13: 978-9386215055
- Product Dimensions: 20 x 14 x 4 cm
- Customer Reviews: 384 customer ratings
- Amazon Bestsellers Rank: #13,559 in Books (See Top 100 in Books)
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – 20 Mar 2017
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About the Author
Drew Eric Whitman (a.k.a. "Dr. Direct") is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: The Advertising Specialty Institute, American Legion, Amoco and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites and more.
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What the book doesn't mention -
How to find clients for your copywriting business?
How much to charge them?
But I think first you should perfect the art, practice writing by hand many times, then go looking for clients.
The author has also given a list of books to be read further. Overall, this book deserves more than 5 stars.
Easy to implement and I also got a sense of becoming good copywriter after going through this...
The secrets mentioned in the book are truly logical and scientifically proven.
If you are starting out in ads and all stuff!
Go buy it 🔥
Top international reviews
This book is the 'best' investment that you can make in M&A ... BUY NOW
Great book, Drew (Top-Man)
Very practical tips and examples of proven techniques.
What makes people see what you are offering. This book includes everything you need to know about effective advertizing no matter what business you are in. Highly recommended