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Drew Eric Whitman

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – 20 March 2017

by Drew Eric Whitman (Author)

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ACT: Your brain is being controlled-and you don't even know it.

Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology.. little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.

But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses.. and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:

* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter or Email--It's not hard to do once you know the secret.

* Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.)

* Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably.

* How to Develop a Powerful Ad-Agency Mind-set--What the pros know about consumer buying behaviour and how you can use it to your advantage.

* How to Save $600 for Every $1, 000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book..and you can start using it immediately.

* The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.

* What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level.

* How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services.

* Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason.. or else.)

* Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet.

* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads.

* Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in.

* How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behaviour.

* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.

* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.)

* Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this?

* 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic.

* How to Cause People to Mentally Demonstrate Your Products.. Before They Buy.

* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.

* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight.

* Typestyles that Actually REDUCE Readership--Are you using them?

* This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it?

* Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it?

* The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist.

* And Much More

Print length

208 pages
Language

English
Publisher

Pan Macmillan India
Publication date

20 March 2017
Dimensions

20.3 x 25.4 x 4.7 cm
ISBN-10

9386215055
ISBN-13

978-9386215055
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Product description

About the Author

Drew Eric Whitman (a.k.a. "Dr. Direct") is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: The Advertising Specialty Institute, American Legion, Amoco and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites and more.

Product details

Publisher ‏ : ‎ Pan Macmillan India (20 March 2017)
Language ‏ : ‎ English
Paperback ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 9386215055
ISBN-13 ‏ : ‎ 978-9386215055
Item Weight ‏ : ‎ 200 g
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
Country of Origin ‏ : ‎ India
Net Quantity ‏ : ‎ 1.00 count

Best Sellers Rank: #122,289 in Books (See Top 100 in Books)
- #7,662 in Analysis & Strategy

Customer Reviews:
1,176 ratings

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Drew Eric Whitman

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Drew Eric Whitman (a.k.a. Dr. Direct) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 34 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers.

His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco.

His intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

"BrainScripts for Sales Success" teaches how to use consumer psychology in one-on-one sales. See it now at: http://bit.ly/BrainScripts

Customer reviews

4.6 out of 5

1,176 global ratings

5 star		79%
4 star		11%
3 star		6%
2 star		1%
1 star		2%

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Top reviews from India

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Prathamesh J.

Good book

Reviewed in India 🇮🇳 on 19 July 2022

Verified Purchase

Nice hook with clear concepts.

Reviewed in India 🇮🇳 on 23 September 2020

Verified Purchase

Content is great for beginners as well as for professionals. Way of explaining the advertising concepts is very easy and very practical. Examples are good. The book works as a ready reckoner, a checklist for making advertisement, as well as shares in-depth knowledge. List of reference books given in this book for further study is also very helpful. Must have in your collection if you are connected to the field of advertising anyhow.

One person found this helpful

Helpful

Rishabh Gupta

The best book on copywriting

Reviewed in India 🇮🇳 on 4 April 2021

Verified Purchase

If you are audacious to apply the concepts then only buy it.....this book will boost your sales to 10x if you apply the concepts. You have to read multiple times to apply the methods, it has tons of methods to work on....wonderful book

Helpful

★★ Mohit ★★

Best starter book for Copywriting

Reviewed in India 🇮🇳 on 11 June 2018

Verified Purchase

Completed the book in 3 sittings (in 2 days). So much of the information is packed in this little book. All the concepts and techniqques are explained in a very simple English. Don't get overwhelmed by the number of techniques, the writer has presented a great checklist at the end of the book that acts as a ready reckoner.

What the book doesn't mention -

How to find clients for your copywriting business?
How much to charge them?

But I think first you should perfect the art, practice writing by hand many times, then go looking for clients.

The author has also given a list of books to be read further. Overall, this book deserves more than 5 stars.

7 people found this helpful

Helpful

Ganesan Thiru

Easy to implement

Reviewed in India 🇮🇳 on 26 January 2020

Verified Purchase

Knew how important is writing a perfect headline and marketing perectly...Here this book gives a step by step process to explain it in a simple way...

Easy to implement and I also got a sense of becoming good copywriter after going through this...

4 people found this helpful

Helpful

Simranjeet s.

Excellent

Reviewed in India 🇮🇳 on 28 August 2020

Verified Purchase

Must read for everyone in Advertising. Applicable lessons. Great mentions. Based on experiments. A lot of useful tips. Amazing work

Reviewed in India 🇮🇳 on 1 November 2019

Verified Purchase

One of the best book you can purchase for Copywriting!
The secrets mentioned in the book are truly logical and scientifically proven.
If you are starting out in ads and all stuff!
Go buy it 🔥

Reviewed in India 🇮🇳 on 5 March 2020

Verified Purchase

This is what you've been waiting for. Perfect book.

The reasons why it is rated 5 stars:

Read first few pages of the book and you'll know.

One person found this helpful

Helpful

Top reviews from other countries

.

The author is sneaky...

Reviewed in the United Kingdom 🇬🇧 on 18 January 2021

Verified Purchase

This book shouldn’t be worth what it’s selling for. It’s worth is an elephants weight in gold!

It’s amazing the things we forget about when we advertise online and in person.

The book is an easy read and has great examples to show you how effective writing advertising can be. I particularly love how the author tricks you by writing bad copy so you have to re-read it over again to then tell you that he caught you out.

I’ve read this book twice over!

3 people found this helpful

Nelson

Amazing copywriting book

Reviewed in the United Kingdom 🇬🇧 on 27 April 2019

Verified Purchase

This book is well worth it for anyone that wants to learn how to write copy that sells, that pushes people to take action. The content is just amazing and it's on the top 3 copywriting books I have ever read.

9 people found this helpful

Paul Democritou

WOW!

Reviewed in the United Kingdom 🇬🇧 on 6 March 2019

Verified Purchase

I have been in sales for over 25 years, have worked with some of the most successful people in the industry worldwide, and even wrote a book with a living legend. This book, this little simple to read book. IS AWESOME! and I mean that as I was in AWE! Listen, get your hands on this book. You wont regret it. Do it now.

6 people found this helpful

Amazon Customer

Best Marketing an Advertising Book

Reviewed in the United Kingdom 🇬🇧 on 27 December 2015

Verified Purchase

Wow! One of the best 'marketing-an-advertising' books I have had the pleasure (and learning curve enjoyment) to read. The interesting and enjoyable style of writing draws you into; not only wanting to read more, but places you cleverly on the start of that next 'mini' learning curve of that particular 'point / topic' by invoking the 'correct' emotions ... clever! There has 'not' been a page that I have thought... rubbish. Every page has played the tune... 'Learn Well And You Will Prosper!'

This book is the 'best' investment that you can make in M&A ... BUY NOW

Great book, Drew (Top-Man)

3 people found this helpful

Stuart Hamilton

there is some very useful practical information

Reviewed in the United Kingdom 🇬🇧 on 31 March 2018

Verified Purchase

The book comes across as a bit cheesy at the start, I guess this is because it's for the American market. But once you get stuck in, there is some very useful practical information. I have no hesitation in recommending it to people who are looking to improve their understanding of digital marketing and sales copywriting.

3 people found this helpful

See all reviews

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