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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – 20 March 2017
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Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology.. little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.
But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses.. and how you can use them to rapidly increase your sales, no matter what you sell.
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:
* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter or Email--It's not hard to do once you know the secret.
* Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.)
* Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably.
* How to Develop a Powerful Ad-Agency Mind-set--What the pros know about consumer buying behaviour and how you can use it to your advantage.
* How to Save $600 for Every $1, 000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book..and you can start using it immediately.
* The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.
* What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level.
* How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services.
* Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason.. or else.)
* Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet.
* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads.
* Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in.
* How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behaviour.
* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.
* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.)
* Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this?
* 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic.
* How to Cause People to Mentally Demonstrate Your Products.. Before They Buy.
* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.
* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight.
* Typestyles that Actually REDUCE Readership--Are you using them?
* This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it?
* Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it?
* The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist.
* And Much More
- Print length208 pages
- LanguageEnglish
- PublisherPan Macmillan India
- Publication date20 March 2017
- Dimensions20.3 x 25.4 x 4.7 cm
- ISBN-109386215055
- ISBN-13978-9386215055
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Product description
About the Author
Product details
- Publisher : Pan Macmillan India (20 March 2017)
- Language : English
- Paperback : 208 pages
- ISBN-10 : 9386215055
- ISBN-13 : 978-9386215055
- Item Weight : 200 g
- Dimensions : 20.3 x 25.4 x 4.7 cm
- Country of Origin : India
- Net Quantity : 1.00 count
- Best Sellers Rank: #122,289 in Books (See Top 100 in Books)
- #7,662 in Analysis & Strategy
- Customer Reviews:
About the author

Drew Eric Whitman (a.k.a. Dr. Direct) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 34 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers.
His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco.
His intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
"BrainScripts for Sales Success" teaches how to use consumer psychology in one-on-one sales. See it now at: http://bit.ly/BrainScripts
Customer reviews

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Top reviews
Top reviews from India
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What the book doesn't mention -
How to find clients for your copywriting business?
How much to charge them?
But I think first you should perfect the art, practice writing by hand many times, then go looking for clients.
The author has also given a list of books to be read further. Overall, this book deserves more than 5 stars.
Easy to implement and I also got a sense of becoming good copywriter after going through this...
The secrets mentioned in the book are truly logical and scientifically proven.
If you are starting out in ads and all stuff!
Go buy it 🔥

The secrets mentioned in the book are truly logical and scientifically proven.
If you are starting out in ads and all stuff!
Go buy it 🔥

The reasons why it is rated 5 stars:
Read first few pages of the book and you'll know.
Top reviews from other countries

It’s amazing the things we forget about when we advertise online and in person.
The book is an easy read and has great examples to show you how effective writing advertising can be. I particularly love how the author tricks you by writing bad copy so you have to re-read it over again to then tell you that he caught you out.
I’ve read this book twice over!



This book is the 'best' investment that you can make in M&A ... BUY NOW
Great book, Drew (Top-Man)
