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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – 20 Mar 2017

by Drew Eric Whitman (Author)

4 customer reviews

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ACT: Your brain is being controlled-and you don't even know it.

Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology.. little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.

But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses.. and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:

* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter or Email--It's not hard to do once you know the secret.

* Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.)

* Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably.

* How to Develop a Powerful Ad-Agency Mind-set--What the pros know about consumer buying behaviour and how you can use it to your advantage.

* How to Save $600 for Every $1, 000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book..and you can start using it immediately.

* The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.

* What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level.

* How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services.

* Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason.. or else.)

* Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet.

* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads.

* Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in.

* How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behaviour.

* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.

* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.)

* Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this?

* 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic.

* How to Cause People to Mentally Demonstrate Your Products.. Before They Buy.

* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.

* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight.

* Typestyles that Actually REDUCE Readership--Are you using them?

* This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it?

* Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it?

* The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist.

* And Much More

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Product description

About the Author

Drew Eric Whitman (a.k.a. "Dr. Direct") is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: The Advertising Specialty Institute, American Legion, Amoco and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites and more.

Product details

Paperback: 208 pages
Publisher: Pan Macmillan India (20 March 2017)
Language: English
ISBN-10: 9386215055
ISBN-13: 978-9386215055
Package Dimensions: 22.6 x 15 x 1.5 cm
Average Customer Review: 4 customer reviews
Amazon Bestsellers Rank: #26,138 in Books (See Top 100 in Books)
- #2282 in Books > Business & Economics > Business, Strategy & Management

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Jay

Five Stars

22 April 2016

Format: PaperbackVerified Purchase

Must read book for anyone wanting to learn fundamentals of modern advertising.

Helpful

Comment

Shree

Five Stars

13 January 2015

Format: PaperbackVerified Purchase

A must have for anyone learning advertising.

One person found this helpful

Helpful

Comment

Candoar

I'm in ad biz for 15 years plus

9 November 2017

Format: Paperback

At times such thing happens.
I'm in the hundredth page of this book and finding it difficult to locate on sentance which is unproductive or use-less.

This is a rare kind of a book.

Believe me,
This book would help the reader to
- understand the psychology of penetration
- make the approach more meaningful
- make the advertiser sensible
and
- help make more money

Helpful

Comment

Kishore S

Good read

16 October 2018

Format: PaperbackVerified Purchase

Must read for all startups

Helpful

Comment

Most helpful customer reviews on Amazon.com

Amazon.com: 251 reviews

Thomas Doll

BUY THIS BOOK AND STUDY IT!

9 June 2018 - Published on Amazon.com

Format: PaperbackVerified Purchase

One of the best marketing books I have ever read!

I've read many marketing and copywriting books over the last few years and most of them are very dry and boring but this one was so fun to read. It basically takes all the major advertising concepts from many of the great marketers such as David Ogylvy, Claude Hopkins, John Caples ect. and condenses them into one fun and easy to read book.

If you could only buy one book on marketing and copywriting, this book would be the best bang for your buck.

6 people found this helpful.

Mo Washington

Genius

23 September 2017 - Published on Amazon.com

Verified Purchase

I have worked in advertising and sales for many years and thought that I knew everything when it came to moving a product. To paraphrase the Thomas Edison quote at the end of the book, I didn't know one millionth of one percent. Reading this book gave me a much more in depth view of the science of advertising. I'm going to apply these tips to writing even better copy. Thanks Drew.

8 people found this helpful.

Tag Jones

Good for Newbies - But Out-Dated Approach to Selling.

24 March 2018 - Published on Amazon.com

Format: PaperbackVerified Purchase

UPDATED REVIEW: While I really liked the beginning of this book and found it had a lot of good information, the more I read the more I found it really outdated. I feel like it's written based on the "hard sell" - not a more contemporary approach of providing value and educating your customers and letting them come to you - in the "inbound style" of marketing. Definitely not geared for the online world of marketing that's effective today.

Also - doesn't really teach the "how to" of copy writing and the format gets really monotonous to read.
.

11 people found this helpful.

Mark C. Upshaw

How to Write Killer Ads in Minutes

31 August 2012 - Published on Amazon.com

Format: PaperbackVerified Purchase

Do you desperately want to destroy your competition in the local marketplace? Yes!!! Creating dyanmite ad copy is quick and easy after reading Drew Whitman's Cashvertising. Drew's million dollar playbook is jam packed with ad agency secrets. Drew delivers super easy techniques to transform your advertising today. Yes today! Apply these secrets and your competition won't know what hit them.

Drew tackles the:
8 Biologically Programmed Desires
9 Secondary Human Wants
17 Foundational Principles of Consumer Psychology
41 Proven Techniques to Selling Anything to Anyone
4 Step Recipe for Using Fear in Your Copy
6 Weapons of Influence
22 Potent Headline Starters
6 Copy Lures
7 Best Types of Photos to Use
4 Ad Positions that Matter
7 Online Response Boosters
10 Most Effective Multi-ad Formations
22 Response Superchargers
9 Ways to Convey Value
13 Ways to Make Buying Easy
11 Ways to Boost Coupon Returns
46-Point "Killer Ad" Checklist

Drew also answers our questions about the best type face, ad size, color, page and sectioning, long copy vs. short copy, surveys, unique selling propostions, and the list goes on. Yes. You can learn enough from Drew's Cashvertising to fill your pockets with crisp new $100 bills.

And watch your competition jealously anoint you "King of the Hill" after you have squashed their weak ads. Invest in your future today, pick up your own copy. For an inexpensive seed investment of a few bucks and a couple of hours, you can profit many thousands of dollars.

8 people found this helpful.

Jolly On!

before you waste money on ads that don't work

1 May 2018 - Published on Amazon.com

Format: PaperbackVerified Purchase

Cashvertising is a must-read for anyone who buys, sells or creates advertising. It's the "secret sauce" for how to speak into the "buy now" psyche.
Having read numerous books on sales and marketing, I found this to be one of the most concise, entertaining and (unpretentiously) educational books I've read on the subject. Seriously, before you waste money on ads that don't work, invest a little in learning how to create ones that will.

One person found this helpful.

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