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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Paperback – 20 Mar 2017

5.0 out of 5 stars 4 customer reviews

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Product description

About the Author

Drew Eric Whitman (a.k.a. "Dr. Direct") is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: The Advertising Specialty Institute, American Legion, Amoco and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites and more.

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Product details

  • Paperback: 208 pages
  • Publisher: Pan Macmillan India (20 March 2017)
  • Language: English
  • ISBN-10: 9386215055
  • ISBN-13: 978-9386215055
  • Package Dimensions: 22.6 x 15 x 1.5 cm
  • Average Customer Review: 5.0 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #26,138 in Books (See Top 100 in Books)
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22 April 2016
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9 November 2017
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Amazon.com: 4.8 out of 5 stars 251 reviews
Thomas Doll
5.0 out of 5 starsBUY THIS BOOK AND STUDY IT!
9 June 2018 - Published on Amazon.com
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Mo Washington
5.0 out of 5 starsGenius
23 September 2017 - Published on Amazon.com
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Tag Jones
4.0 out of 5 starsGood for Newbies - But Out-Dated Approach to Selling.
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Mark C. Upshaw
5.0 out of 5 starsHow to Write Killer Ads in Minutes
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Jolly On!
5.0 out of 5 starsbefore you waste money on ads that don't work
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