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Drew Eric Whitman (a.k.a. "Dr. Direct") is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: The Advertising Specialty Institute, American Legion, Amoco and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites and more.
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Completed the book in 3 sittings (in 2 days). So much of the information is packed in this little book. All the concepts and techniqques are explained in a very simple English. Don't get overwhelmed by the number of techniques, the writer has presented a great checklist at the end of the book that acts as a ready reckoner.
What the book doesn't mention -
How to find clients for your copywriting business? How much to charge them?
But I think first you should perfect the art, practice writing by hand many times, then go looking for clients.
The author has also given a list of books to be read further. Overall, this book deserves more than 5 stars.
One of the best book you can purchase for Copywriting! The secrets mentioned in the book are truly logical and scientifically proven. If you are starting out in ads and all stuff! Go buy it 🔥
5.0 out of 5 starsthere is some very useful practical information
Reviewed in the United Kingdom on 31 March 2018
Verified Purchase
The book comes across as a bit cheesy at the start, I guess this is because it's for the American market. But once you get stuck in, there is some very useful practical information. I have no hesitation in recommending it to people who are looking to improve their understanding of digital marketing and sales copywriting.
I have been in sales for over 25 years, have worked with some of the most successful people in the industry worldwide, and even wrote a book with a living legend. This book, this little simple to read book. IS AWESOME! and I mean that as I was in AWE! Listen, get your hands on this book. You wont regret it. Do it now.
This book is well worth it for anyone that wants to learn how to write copy that sells, that pushes people to take action. The content is just amazing and it's on the top 3 copywriting books I have ever read.
It has some good concepts in there. But it also gives me the image of those annoying mailings you get in your letterbox asking you to sign up to the postcode lottery. It's easy to read so I would say: just get the tips out of there you need and apply them.
5.0 out of 5 starsBest Marketing an Advertising Book
Reviewed in the United Kingdom on 27 December 2015
Verified Purchase
Wow! One of the best 'marketing-an-advertising' books I have had the pleasure (and learning curve enjoyment) to read. The interesting and enjoyable style of writing draws you into; not only wanting to read more, but places you cleverly on the start of that next 'mini' learning curve of that particular 'point / topic' by invoking the 'correct' emotions ... clever! There has 'not' been a page that I have thought... rubbish. Every page has played the tune... 'Learn Well And You Will Prosper!'
This book is the 'best' investment that you can make in M&A ... BUY NOW
I you are in business - whether online or bricks & mortar, this is the book to get. Very practical tips and examples of proven techniques. What makes people see what you are offering. This book includes everything you need to know about effective advertizing no matter what business you are in. Highly recommended
If you are even remotely interested in copy writing and what makes consumers like us buy then this is the book for you. Full of useful insights and knowledge that could make you serious money. Well worth the price and the 5 stars.
Reviewed in the United Kingdom on 15 December 2008
Verified Purchase
An excellent book coveres all the elements of copywriting and the basics of advertising. Easy to read, well set out can be read start to finish or dipped into for the sections you need for your current project. A modern look at advertising and copywriting written by a guy who knows what he is talking about.
