Buy new:
₹1,953.00
M.R.P.: ₹3,999.00
Save: ₹2,046.00 (51%)
Inclusive of all taxes
FREE delivery Friday, 2 June. Details
Or fastest delivery Wednesday, 31 May. Order within 12 hrs 39 mins. Details
Only 1 left in stock
[{"displayPrice":"₹1,953.00","priceAmount":1953.00,"currencySymbol":"₹","integerValue":"1,953","decimalSeparator":".","fractionalValue":"00","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":false,"offerListingId":"KPJDA2aKCQjBujtKeJ%2F7om6uS5ApcRu3LLQE3eyc4HIsBcvNcg7q9Diov1iRp75EPYT4HSB7T9xyVRxkMDQ4g8okgsJXdphIDlVNxjFcJYqhfONQwxaW9Kd0SY2t5lJ6aVsYQsPmbK%2FMQij9MQML1VBwRuu4nlzLxDE3ANsMla3FT%2F5Ui4ok%2FPhctZVQIr%2FC","locale":"en-IN","buyingOptionType":"NEW"}]
₹1,953.00 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
₹1,953.00
Subtotal
Initial payment breakdown
Shipping cost, delivery date and order total (including tax) shown at checkout.
Sold by Sterling Book Centre and Delivered by Amazon.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Have one to sell?
Other Sellers on Amazon
Added
₹1,856.00
+ ₹91.00 Delivery charge Details
Sold by: ocean book house ltd
Sold by: ocean book house ltd
(99 ratings)
41% positive over last 12 months
Only 1 left in stock.
Shipping rates and Return policy
Added
₹1,869.00
+ ₹80.00 Delivery charge Details
Sold by: Shrinath books
Sold by: Shrinath books
(9 ratings)
67% positive over last 12 months
In stock.
Shipping rates and Return policy
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.

Follow the Author

Something went wrong. Please try your request again later.

CRM: The Foundation of Contemporary Marketing Strategy Paperback – 20 March 2013

4.2 4.2 out of 5 stars 5 ratings

Price
New from
Paperback
₹1,953.00
₹1,856.00
EMI starts at ₹95 per month. EMI starts at ₹95. No Cost EMI available EMI options

Save Extra with 3 offers

Bank Offer (7): 10% Instant Discount up to INR 1000 on HDFC Bank Credit Card Non-EMI Trxn. Min purchase value INR 5000 See All
No Cost EMI: Avail No Cost EMI on select cards for orders above ₹3000 Details
Free Delivery
10 days Replacement
Amazon Delivered
Secure transaction
Free Delivery
The product is eligible for Free delivery. Learn more

10 days Replacement

Replacement Reason Replacement Period Replacement Policy
Physical Damage,
Defective,
Wrong and Missing Item
10 days from delivery Replacement
Amazon Delivered
Amazon directly manages delivery for this product. Order delivery tracking to your doorstep is available.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more

There is a newer edition of this item:

Purchase options and add-ons

Special offers and product promotions

  • Additional Flat INR 1000 Instant Discount on HDFC Bank Credit Card EMI Trxn. Min purchase value INR 50000 Here's how
  • Additional Flat INR 1000 Instant Discount on HDFC Bank Credit Card EMI Trxn. Min purchase value INR 30000 Here's how
  • 10% Instant Discount up to INR 500 on HDFC Bank Debit Card Non-EMI Trxn. Min purchase value INR 5000 Here's how
  • 10% Instant Discount up to INR 1000 on HDFC Bank Credit Card Non-EMI Trxn. Min purchase value INR 5000 Here's how
  • 10% Instant Discount up to INR 1500 on HDFC Bank Debit Card EMI Trxn. Min purchase value INR 5000 Here's how
  • 10% Instant Discount up to INR 1500 on HDFC Bank Credit Card EMI Trxn. Min purchase value INR 5000 Here's how
  • 5% Instant Discount up to INR 250 on HSBC Cashback Card Credit Card Transactions. Minimum purchase value INR 1000 Here's how
  • No cost EMI available on select cards. Please check 'EMI options' above for more details. Here's how
  • Get GST invoice and save up to 28% on business purchases. Sign up for free Here's how

Product description

Review

"I applaud Roger Baran and Robert Galka for breaking fresh ground in marketing education with their important new text, CRM: The Foundation of Contemporary Marketing Strategy. Most marketing textbooks devote only a chapter or a section to Customer Relationship Management. Baran and Galka rightly assert that the CRM system – which should be at the heart of successful contemporary business – deserves much more prominence in marketing education. What’s more, Baran and Galka are the ideal authors for this text as they have devoted years to the comprehensive study of CRM best practices from thought leaders in both business and academe. As pioneers in CRM teaching, Baran and Galka are sure to inspire many more professors to develop full courses focused on CRM. The text’s numerous real-world examples enliven the reading for students and instructors alike, and the extensive ancillary materials make this book an even more attractive choice."

Susan K. Jones, Professor of Marketing, Ferris State University (Big Rapids, MI, USA)

"Comprehensive, eminently readable and full of real-world, practical examples, CRM: The Foundation of Contemporary Marketing Strategy is a "must read" for any business student and a valuable guide for professors. Roger Baran and Robert Galka reveal the true nature and benefit of CRM, including the societal factors shifting companies from one-size-fits-all marketing and customer management to strategic, targeted, and value oriented exchanges. All aspects of CRM are explained, from developing a strategy to selecting and using technology, to data management and measurement and, most importantly, to building the right culture within an organization. The authors explain in detail how effective CRM can differentiate a company and bring a higher share of profits. They take us up to and beyond the present day with their knowledge of Social Media and how organizations can and must use it as part of their CRM strategy. This textbook will undoubtedly become a standard for CRM courses."

Carol Meyers, Chief Marketing Officer, Board Member and Company Advisor

"It is truly gratifying to see a textbook which has been so comprehensively researched covering the discipline. It provides a one stop shop CRM programme which is easy to read, applies the theory to professional practice and enables the reader, whether they are business students or practitioners, to readily implement the material. I am impressed with the numerous examples, strategies, diagrams charts and figures which highlight the material, particularly those applying to the use of social media in CRM. The application to the international market is especially critical to doing business in the competitive global environment. This book will be a valuable resource for all CRM managers and business executives who need to solve real-world CRM issues while providing a critical link back to marketing strategy."

Ken Lee, Director of MBA Programmes and Executive Education, Faculty of Business and Law, Auckland University of Technology

About the Author

Robert J. Galka is an Executive-In-Residence at DePaul University. He received his MBA from Northwestern University’s J.L. Kellogg Graduate School of Management. His area of expertise lies in CRM, Marketing Strategy and Technology. Robert brings his academic research and 25 years of business experience into the classroom, Professional Certificate programs and to Universities as a visiting faculty in Bahrain, Taiwan, and New Zealand, with special programs in Japan. He co-authored a prior CRM text and has published a variety of supplemental materials for several publishers. His career started in Computer Science and he taught as an adjunct faculty in Computer Science for 8 years. His design of Marketing Systems brought him into a career in Marketing where he consulted across 7 vertical markets culminating as a GM leading an SBU focusing on CRM and Marketing Strategy.

Roger J. Baran is an Associate Professor of Marketing at DePaul University. He received his Ph.D. and MBA degrees from the University Of Chicago Graduate School Of Business and his BBA from the University of Notre Dame. He is a fellow of the National Opinion Research Center, has served on the U.S. Department of Commerce Census Advisory Committee of the American Marketing Association, and was Chair of the Bank Marketing Association National Research and Planning Council. Dr. Baran serves as a consultant in the area of marketing strategy and marketing research for many well-known companies in the U.S., Europe, Asia, and Middle-East. He is currently Vice-President of the Asian Forum on Business Education based in Bangkok, Thailand. His teaching and publishing specialties are marketing research, global marketing management, marketing of services, marketing management, customer relationship management and social networking. He has served as visiting associate professor of marketing at the University of Chicago Graduate School of Business; Helsinki School of Economics and Business Administration; University of Hamburg; University of the Thai Chamber of Commerce, Siam University, and Mahidol University in Bangkok, Thailand; Kimep University in Kazakhstan and Prague School of Economics.


 

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone

To get the free app, enter mobile phone number.

kcpAppSendButton

Product details

  • Publisher ‏ : ‎ S.Chand (G/L) & Company Ltd; 1st edition (20 March 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 404 pages
  • ISBN-10 ‏ : ‎ 0415896576
  • ISBN-13 ‏ : ‎ 978-0415896573
  • Item Weight ‏ : ‎ 794 g
  • Dimensions ‏ : ‎ 20.32 x 2.54 x 25.4 cm
  • Country of Origin ‏ : ‎ India
  • Customer Reviews:
    4.2 4.2 out of 5 stars 5 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read author blogs and more

Customer reviews

4.2 out of 5 stars
4.2 out of 5
5 global ratings
5 star
46%
4 star
31%
3 star
23%
2 star 0% (0%) 0%
1 star 0% (0%) 0%

Top reviews from India

There are 0 reviews and 0 ratings from India

Top reviews from other countries

Vanessa
4.0 out of 5 stars Covers all the basics
Reviewed in the United Kingdom 🇬🇧 on 28 October 2013
Verified Purchase
skstanley
3.0 out of 5 stars Watch his lectures if possible
Reviewed in the United States 🇺🇸 on 18 August 2016
Verified Purchase
Ecko595o
4.0 out of 5 stars Good book for those just learning CRM
Reviewed in the United States 🇺🇸 on 23 July 2013
Verified Purchase
2 people found this helpful
Report