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Buyology: How Everything We Believe About Why We Buy is Wrong Paperback – 7 May 2009

4.0 out of 5 stars 16 customer reviews

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Product description

Review

"Be prepared to have your cherished beliefs overturned." (Spectator Business)

"Read this book and take back control of your rational mind." (New Scientist)

"His arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave" (Velocity)

Book Description

The New York Times best-seller on how we really make buying decisions, now in mass market paperback for the first time

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Product details

  • Paperback: 272 pages
  • Publisher: RHUK (7 May 2009)
  • Language: English
  • ISBN-10: 1847940137
  • ISBN-13: 978-1847940131
  • Product Dimensions: 12.9 x 1.7 x 19.8 cm
  • Average Customer Review: 4.0 out of 5 stars 16 customer reviews
  • Amazon Bestsellers Rank: #11,772 in Books (See Top 100 in Books)
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