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Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition Paperback – 1 Aug 2008

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"Ben Gilad is the undisputed master of war gaming." --Jeff Webster, General Manager, Tyson Renewable Energy Division and Senior Vice President, Strategy, Tyson Foods

"Ben Gilad's war-gaming process not only provides participants with better insights into market dynamics and competitive threats but it reveals a company's internal culture and the political `elephants' that are often the biggest obstacles to a successful outcome." --Stephen N. Heath, former President, Commercial Engine Division, Pratt & Whitney

"Gilad is the guru of war gaming. He can focus your vision and test your assumptions like no one else can." --Wayne Rosenkrans, Business Strategy Director, External Scientific Affairs, Astra Zeneca Pharmaceuticals

About the Author

For more than 30 years, Benjamin Gilad ran war games for market-leading Fortune 500 firms in a variety of industries and on all five continents. He is a former associate professor of strategy at Rutgers University's School of Management and the founder and president of The Academy of Competitive Intelligence. A pioneer of competitive intelligence theory and practice in the United States, he has been called "our CI guru" by the Society of Competitive Intelligence Professionals. He holds a PhD in economics, an MBA, and BA in psychology and philosophy. He can be reached through his site, www.GiladWarGames.com.

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Product details

  • Paperback: 223 pages
  • Publisher: Career Pr Inc (1 August 2008)
  • Language: English
  • ISBN-10: 1601632819
  • ISBN-13: 978-1601632814
  • Product Dimensions: 14 x 1.3 x 21.6 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #3,76,576 in Books (See Top 100 in Books)
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