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The Business Survival Kit: Your No-BS Guide to Success – How to get ahead without losing out on love, life and happiness Paperback – 20 October 2021
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Enhance your purchase
- Print length256 pages
- LanguageEnglish
- PublisherPenguin Business
- Publication date20 October 2021
- Dimensions15.24 x 1.93 x 23.34 cm
- ISBN-100241447399
- ISBN-13978-0241447390
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Product description
About the Author
Byron Cole is an entrepreneur, public speaker, investor, philanthropist and mentor to entrepreneurs and business students. He has been involved in 12 business startups as a director, investor or shareholder and is currently a consultant to Small and Medium-sized Enterprises (SMEs). He co-authored Self-Made with his wife, Bianca Miller-Cole and is a co-host on their podcast of the same name.
Product details
- Publisher : Penguin Business (20 October 2021)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 0241447399
- ISBN-13 : 978-0241447390
- Item Weight : 313 g
- Dimensions : 15.24 x 1.93 x 23.34 cm
- Country of Origin : United Kingdom
- Best Sellers Rank: #340,473 in Books (See Top 100 in Books)
- #299 in Business Entrepreneurship Textbooks
- #951 in Small Business
- #1,340 in Self-Help for the Workplace
- Customer Reviews:
About the authors
BYRON COLE (AUTHOR)
Byron Cole is an award-winning serial entrepreneur, public speaker, investor, philanthropist and mentor to entrepreneurs and students.
In a career spanning almost a decade, he has been intimately involved in 12 business start-ups as a director, investor or shareholder. Byron currently acts as a consultant to Small and Medium-sized Enterprises (SMEs) and several other businesses – across various industries – at the start of their journey. His specialism lies in advising and assisting SMEs that have commenced trading, but which are not yet generating revenue.
Byron’s success in business is an authentic ‘rags-to-riches’ story, if ever one was told. From growing up on largest council estate in Europe to starting one of his first businesses out in a small office in Surrey, which was barely large enough to accommodate more than one desk, Byron’s fledgling company has grown exponentially.
To date, Byron has a proven track record in business, & success stories to boast about. Byron's journey through an array of different businesses, past & present, have enabled him to specialise in advice for businesses & individuals.
Byron thrives on transforming businesses & lives. As a result he mentors several clients who own & run their own business. He also currently works with Greenwich University as a mentor and Harris Academy as a governor.
His experience is extensive, including but not limited to property, sales, marketing, telecoms, retail, fashion, recruitment, employability & ecommerce to name a few.
Ultimately, Byron is an Entrepreneur constantly seeking new opportunities & challenges.
"I live to inspire"
www.selfmadebook.uk
Bianca Miller - Cole an award-winning Entrepreneur and personal brand expert; having founded the ‘go to’ business for harnessing workforce potential. The business has an impressive list of clients including HSBC, Accenture, AMEX, CMS LLP, PWC, Barclays, BlackRock, Kings College London, Microsoft, EY, Google, LSE, UAL, BT, KPMG, Facebook to name a few. Bianca was honoured as a ‘Forbes 30 under 30’ for her commitment to e-commerce and retail via her diverse hosiery brand “Bianca Miller London”, which she pitched in the final BBC Business competition, The Apprentice in 2014.
Bianca’s business influence also resulted in her being awarded a Top 10 ‘Power Profile Leader’ via LinkedIn out of 20 million members, alongside Richard Branson. She appears in the Top 50 Future Leaders lists for the Financial Times HERoes (women only) and EMpower (ethnic minority) lists for her success in business. She is the co-author of bestselling book “Self Made: The Definitive Guide to Business Startup Success”; created to inspire, guide and assist budding entrepreneurs by taking them step by step through the process. She uses her spare time to mentor a growing community of budding entrepreneurs. Bianca is the business guru on Channel 4 TV show 'Save Well, Spend Better' and utilises her expertise to assist members of the public with their financial dilemmas.
Bianca has become extremely popular for her keynote and guest speaking appearances due to her ability to cultivate an inspired workforce at any age or stage of their career life cycle. Her ability to engage audiences from school leavers to new joiners, middle managers, experienced hire, senior executives and returners is remarkable. She excels in providing her audience with an interactive experience ladened with actionable content and key takeaways.
One of Bianca’s much-loved abilities is presenting information in an engaging, actionable and informative way, making her interactive keynote speeches on the topics of Intrapreneurship in the workplace, Building ‘Brand You’ , Networking, Power Presenting, High Impact Leadership, Innovation, Critical Thinking and her personal entrepreneurial journey extremely popular with corporate audiences.
To see videos of Bianca in action please visit http://www.biancamillercole.uk
Customer reviews
Top reviews from other countries

If you are in business, this book will remind you of things that many tend to overlook, or just forget. For a newbie, it provides an essential guide on what to do and what to avoid!
Its full of solid, motivating, easy-to-implement advice. The pointers are clear and simple, and the book itself is really enjoyable.
If out of my whole library of self development books I could only choose one, this would be the one I would choose to keep!!


Reviewed in the United Kingdom 🇬🇧 on 28 September 2021
If you are in business, this book will remind you of things that many tend to overlook, or just forget. For a newbie, it provides an essential guide on what to do and what to avoid!
Its full of solid, motivating, easy-to-implement advice. The pointers are clear and simple, and the book itself is really enjoyable.
If out of my whole library of self development books I could only choose one, this would be the one I would choose to keep!!


If you make a commitment to get this book and read it in 2 days your perspective on business will surely change for the better.
A great read that I highly recommend for the emerging and established entrepreneur.

Where it fell flat for me personally was chapter 4 and chapter 7. I have had alot of challenges in my my business and so for me personally chapter 4 which was about business setbacks fell short for me. I had alot of challenges in my business in 2020 and felt there could of been more tangible advice here. The example given in terms of a setback didn't feel strong enough. What happens if you have a huge loss and have to rebuild. I honestly feel given both their experience more could of said in this chapter.
As for chapter 7 I don't think working with stakeholders is relevant to all businesses straight away. This is a high assumption. Overall I would suggest reading 6 chapters of this book including chapter 8. Which was actually a great chapter. The managing of realtionships with business is often overlooked. I would still recommend this book I just felt a bit deflated by some of the content.
I also didn't understand why they spoke about law of attraction later in the book it's not for everyone. Although I understand why they spoke about it just didn't feel relevant to this book.
Overall a good book but didn't meet my overall expeactions. Especially as I have been in business over 5 years.


Reviewed in the United Kingdom 🇬🇧 on 14 March 2022
Where it fell flat for me personally was chapter 4 and chapter 7. I have had alot of challenges in my my business and so for me personally chapter 4 which was about business setbacks fell short for me. I had alot of challenges in my business in 2020 and felt there could of been more tangible advice here. The example given in terms of a setback didn't feel strong enough. What happens if you have a huge loss and have to rebuild. I honestly feel given both their experience more could of said in this chapter.
As for chapter 7 I don't think working with stakeholders is relevant to all businesses straight away. This is a high assumption. Overall I would suggest reading 6 chapters of this book including chapter 8. Which was actually a great chapter. The managing of realtionships with business is often overlooked. I would still recommend this book I just felt a bit deflated by some of the content.
I also didn't understand why they spoke about law of attraction later in the book it's not for everyone. Although I understand why they spoke about it just didn't feel relevant to this book.
Overall a good book but didn't meet my overall expeactions. Especially as I have been in business over 5 years.


