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Brief: Make a Bigger Impact by Saying Less Hardcover – 18 Mar 2014


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I get several hundred emails per day. I wish people would just ask for what they want in the first sentence. I don't need to know their whole life history to make a decision. Getting people to be brief would save everyone a lot of time. ? Guy Kawasaki, author, publisher and entrepreneur You could write a book about trying to get people to pay closer attention and stop getting distracted and interrupted, or you could help people be succinct. Joe has chosen the better path. ? John Challenger, CEO Challenger, Gray and Christmas "We are entering an age of infobesity. Brief is your new weapon to cut through the clutter and stand out." ? Sam Horn, author of POP! and Eyebrow Test As a military leader, telling a story that's clear and concise helped me to thrive in a sometimes hostile media environment overseas. I?m convinced that following Joe?s counsel and insights has made me a more effective and efficient leader. ? Lieutenant General William B. Caldwell, IV (ret.) Brevity requires discipline, confidence, and preparation, but you will stand out, and your people, including potential clients, will love you for it. Use McCormack?s practical advice -- the results will astound you! ? Marshall Goldsmith author of the New York Times and global bestseller What Got You Here Won?t Get You There.

Review

I get several hundred emails per day. I wish people would just ask for what they want in the first sentence. I don′t need to know their whole life history to make a decision. Getting people to be brief would save everyone a lot of time.
Guy Kawasaki, author, publisher and entrepreneur

You could write a book about trying to get people to pay closer attention and stop getting distracted and interrupted, or you could help people be succinct. Joe has chosen the better path.
John Challenger, CEO Challenger, Gray and Christmas

"We are entering an age of infobesity. Brief is your new weapon to cut through the clutter and stand out."
Sam Horn, author of POP! and Eyebrow Test

As a military leader, telling a story that′s clear and concise helped me to thrive in a sometimes hostile media environment overseas. I m convinced that following Joe s counsel and insights has made me a more effective and efficient leader.
Lieutenant General William B. Caldwell, IV (ret.)

Brevity requires discipline, confidence, and preparation, but you will stand out, and your people, including potential clients, will love you for it. Use McCormack s practical advice –– the results will astound you!
Marshall Goldsmith author of the New York Times and global bestseller What Got You Here Won t Get You There.

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Product details

  • Hardcover: 256 pages
  • Publisher: John Wiley & Sons (18 March 2014)
  • Language: English
  • ISBN-10: 1118704967
  • ISBN-13: 978-1118704967
  • Product Dimensions: 15.2 x 2.3 x 22.4 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #87,486 in Books (See Top 100 in Books)
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Amazon.com: 4.2 out of 5 stars 104 reviews
Haolezeus
4.0 out of 5 starsSome good ideas to implement in the office
25 July 2016 - Published on Amazon.com
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KD Forsman
4.0 out of 5 starsThis little book has a lot of good lessons for anyone whether they are in the corporate ...
8 September 2014 - Published on Amazon.com
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Peter
4.0 out of 5 starsBe brief with Brief
29 October 2014 - Published on Amazon.com
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Kenneth Hladek
2.0 out of 5 starsA hard to read book. It just doesn't hold ...
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ALEXANDER M.
5.0 out of 5 starsThis book helped me increase my efficiency which translates to happier, more productive people that work for me
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