- Paperback: 204 pages
- Publisher: HOW Books (21 July 2014)
- Language: English
- ISBN-10: 1440333262
- ISBN-13: 978-1440333262
- Product Dimensions: 20.3 x 1.5 x 25.4 cm
- Average Customer Review: 1 customer review
- Amazon Bestsellers Rank: #1,24,255 in Books (See Top 100 in Books)
Breakthrough Thinking: A Guide to Creative Thinking and Idea Generation Paperback – 21 Jul 2014
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About the Author
Thomas Vogel specializes in creativity and creative thinking, strategic communication, experience design and branding on the Internet. Formerly a Professor of Media Design at the Department of Media Management at the University of Applied Sciences Wiesbaden, Germany, he now teaches courses in creativity and creative thinking and directs the masters program in Global Marketing Communication and Advertising at Emerson College. He is a creativity consultant and a founding partner of mediaman, a digital marketing agency.
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Top customer reviews
Most helpful customer reviews on Amazon.com
I am making this book required reading in all my classes (I teach a range of classes in an undergraduate communication design program). It is a great teaching tool with its didactically powerful and efficient organization and structure.
I love how Thomas Vogel demystifies creativity and the ability to develop original ideas by showing that it is a learnable and trainable skill available to anyone.
He brings together in one place the essential understandings and frameworks around creativity and the creative process, and it incorporates the most up to date findings about the human brain, including its ongoing capacity to learn, develop and adapt.
The book's integration of theory, practice, validation and examples is brilliant evidence of the points it makes about inciting and harnessing creativity.