Starting a business is exciting, but it comes with many questions: Where do I start? How do I choose the right investor? What are my duties as the CEO? And, most importantly: What can I do today so I don't go under tomorrow? Rudrajeet Desai, co-founder and CEO of Ideacts Innovations, which runs the largest shared access internet application in the world, iCafe manager, gets right to the heart of these and other business concerns any start-up and entrepreneur would have. He offers tips on how to assess the entrepreneur inside you, make the perfect pitch to an investor, how to build a business plan, how to maximize productivity by delegating tasks, and how to build teams and create a 'happy people company'. Written for the new and veteran entrepreneur, Breaking Out and Making Big will help you make that transition from passion to success.
About the Author
RUDRAJEET DESAI is a thirty-four-year-old, first-generation entrepreneur in the consumer internet and mobile industry space. He is the co-founder and CEO of Ideacts Innovations, an internet media and technology product company that operates the world's largest cyber cafe advertising network under the brand iCafeManager. Ideacts is funded by Sequoia Capital and Saama Capital; it operates in eighteen countries and has partnered with over 30,000 cyber cafes. Rudrajeet started his entrepreneurial journey in the year 2006, when he quit his dream job as a business manager in the mobile marketing team of Group M India. Since then his entrepreneurial experience includes bootstrapping Ideacts for two years, building a team of 220 people, taking the company through three large strategic business evolutions and two downturns, raising three rounds of funding, one round of cost cutting, doing active sales, product management, operations, alliances, assisting the finance team, cracking deals with clients and partners, fighting and working hand-in-hand with cofounders, team members, clients, investors and helping a new CEO settle in, take charge and exit while remaining an active chairman in the company. A poet and philanthropist otherwise, Rudrajeet was rated among the 5 hottest entrepreneurs in a survey done by Businessworld in 2010. Prior to taking the jump, Rudrajeet has worked in Cadbury India, BPL Mobile, Mobile2win and Group M.