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Break Free Paperback – Unabridged, Import

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Review

"The art of conversation" - The Hindu Metro Plus

Children and pugs can teach a lesson or two. This happened two years ago. During a casual dinner conversation with his teenagers, V. Rajesh, a retail and shopper behaviour expert and author, realised that, with every new word he uttered, he was alienating them. "I thought I was being cool by saying things like 'Hey kids, I am going to share an input with you.' I didn't realise that the word 'input' was shutting them off," he recalls. He retired to bed that night, thinking how he could communicate with his children better, make them listen and reciprocate.

The next day, as his pug Shifu nuzzled and sniffed his hand, Rajeshobserved him with a little more attention. "I realised that he conveyed his point with ease, by just looking at me wide-eyed whenever he wantedsomething. He taught me that one doesn't necessarily need a string of words, but the right actions and body language can convey a lot," hesays.

From then on, Rajesh started consciously recollecting instances when hehad successfully been able to close a deal as a retailer, littleanecdotes from the different stories he had read, and snippets ofexperiences from different people who poured out their personal issuesto him. Over the course of time, all of this came together as a neatscript inside Rajesh's head, and what took shape is his book Break Free - Unlock the Powerful Communicator in you, which was launched recently at Starmark.

"Imagine that this whole communication skill is a one-lakh-piece jigsawpuzzle. You can't solve it unless you have a reference point and a fewclues to help you. This book does just that. It gives you that reference point to solve your jigsaw puzzle," says Rajesh, who has also authoredThe Indian reTALEs and Out of Syllabus. Besides a separate box with 'Key Takeaways' at the end of each chapter, Break Free also includes atracker that helps you record the improvement in your communicationskills.

"My book is filled with stories and anecdotes such as a car that lovesvanilla ice cream to scenes from Thiruvilayadal where Lord Siva playstricks on his devotees to drive home a message. Through such stories inthe book, I tell you how to become a powerful communicator," saysRajesh, whose book was recently launched in the city.

He is also a powerful speaker and several interactions with largeaudiences have made it clear to him that a communication gap exists. "No one has taught us how to communicate. We are taught to use language and grammar, and even encouraged to develop a good handwriting but we'renever told how to use them coercively. Most of us stumble into becominggood or bad communicators," he opines.

"Tool Kit to Address Communication Gap Among Adults" - The New Indian Express

A fight with your lover or a complaint filed by your neighbour, most problems are because of miscommunication. Talking about the art of communication with a generous dose of humour is retail expert V Rajesh in his new book Break Free, Unlock the Powerful Communicator in You.

"Back in 2012-13, the idea struck me. My pet dog, a pug, communicates so effectively! If he wants to attract my wife's attention, he places his paws on her hand. I realised my dog is such a good communicator and it sparked the idea. When I put a structure together and started culling out points which actually influence communication, it took the form of my book," he clarifies the spark. --Various

Break Free which begins with an anecdote of Rajesh's experience in his college canteen, goes on to illustrate imaginary and real life situations that show the right ways to be a powerful communicator. Whether it is a teenager or a company manager, this book is for everyone who wants to remove communication gap they encounter in everyday life. --Various

About the Author

V. Rajesh is a well-known and widely acknowledged retail and shopper behaviour expert who has been an integral part of the transformation of Indian retail. Rajesh is a prolific writer, having written several articles and case studies for leading publications. He is also the author of one of India's first hands-on book on the Indian retail story and shopper experiences titled The Indian retales. Rajesh is also a sought after speaker and has addressed diverse audiences that range from school students to senior corporate professionals on a variety of topics.

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Product details

  • Paperback: 200 pages
  • Publisher: Rupa Publications India; First edition (16 September 2015)
  • Language: English
  • ISBN-10: 8129135132
  • ISBN-13: 978-8129135131
  • Product Dimensions: 12.9 x 1.2 x 19.8 cm
  • Average Customer Review: 4.5 out of 5 stars 21 customer reviews
  • Amazon Bestsellers Rank: #82,689 in Books (See Top 100 in Books)
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