100% PP 100%25%20PP
   1,510.00 +    265.89 Delivery charge
  • M.R.P.:    1,985.34
  • You Save:    475.34 (24%)
  • Inclusive of all taxes
Cash on Delivery eligible.
Sold and fulfilled by B2A UK (4.3 out of 5 | 670 ratings).
Other Sellers on Amazon
Add to Cart
   2,093.98
Includes Import Fees Deposit
   496.03 Delivery charge
Sold by: Amazon Export Sales LLC
List & Earn Rs.250* extra. Available in Bangalore, Mumbai, Chennai, Hyderabad. Sell on Local Finds.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.
See all 2 images

The Brand Gap: Revised Edition (Aiga Design Press) Paperback – 4 Aug 2005


See all 3 formats and editions Hide other formats and editions
Price
New from
Paperback
   1,510.00
   1,336.91
click to open popover

Special offers and product promotions

  • Shop with balance and get Rs.75 cashback per customer. Minimum order Rs.250 (excluding delivery fees). Applicable on orders paid using only Amazon Pay balance during Jan 4-19. ADD BALANCE NOW Here's how (terms and conditions apply)

Frequently bought together

  • The Brand Gap: Revised Edition (Aiga Design Press)
  • +
  • Designing Brand Identity: An Essential Guide for the Whole Branding Team
  • +
  • Brand Thinking And Other Noble Pursuits
Total price:   4,958.00
Buy the selected items together

Product description

Review

“The surprise book of the year!”
JOHN MOORE, EDITOR AT FAST COMPANY

“The first book on brand that seems fresh and relevant.”
RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN

“A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand―without the heavy-duty reading.”
DAVID A. AAKER, AUTHOR OF BRAND PORTFOLIO STRATEGY AND BUILDING STRONG BRANDS

“Finally, a book that cuts to the heart of what brand is all about―connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage.” ―SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL
 
“A well-managed brand is the lifeblood of any successful company. Read this book before your competitors do!” ―TOM KELLEY, GENERAL MANAGER, IDEO, AND CO-AUTHOR OFTHE ART OF INNOVATION

“In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions.”
KURT KUEHN, SENIOR VP OF WORLDWIDE MARKETING AND SALES, UPS

“This is not just another book on brand. This is the ONLY book you’ll need to read in business, engineering, and design school.”
CLEMENT MOK, design entrepreneur

“Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: ‘Do customers perceive a difference that’s desirable?’”
STEVE HARRINGTON, DIRECTOR OF STRATEGY AND OPERATIONS, HEWLETT-PACKARD

“The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It’s now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials.”
BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY

From the Back Cover

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary

From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding―a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

See all Product description

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter mobile phone number.



Visit Amazon Global Store
100% Genuine Products | KYC ID Proof Mandatory for Customs Clearance See more

Product details

  • Paperback: 208 pages
  • Publisher: New Riders; 2 edition (4 August 2005)
  • Language: English
  • ISBN-10: 0321348109
  • ISBN-13: 978-0321348104
  • Product Dimensions: 13.5 x 2.3 x 20.1 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #42,397 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?


Customer reviews

There are no customer reviews yet.
Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 172 reviews
4.0 out of 5 starsGreat Book about Brand Design
on 12 June 2017 - Published on Amazon.com
Verified Purchase
One person found this helpful.
4.0 out of 5 starsThe Circle
on 18 April 2016 - Published on Amazon.com
Verified Purchase
One person found this helpful.
4.0 out of 5 starsMind The Gap
on 18 April 2016 - Published on Amazon.com
Verified Purchase

Where's My Stuff?

Delivery and Returns

Need Help?