- Hardcover: 220 pages
- Publisher: Villard (12 April 1987)
- Language: English
- ISBN-10: 0394549201
- ISBN-13: 978-1127548248
- Package Dimensions: 30.7 x 23.6 x 2.5 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #7,87,543 in Books (See Top 100 in Books)
Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising Hardcover – Import, 12 Apr 1987
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Most helpful customer reviews on Amazon.com
So Bob Levenson wrote BILL BERNBACH'S BOOK. Bob is the brilliant Doyle Dane Bernbach writer who brought Bernbach's principles to life - with ground breaking ads like the original VW campaign of the '60's.
This is the place to find the real story of how one ad agency changed advertising from dull, patronizing, even dishonest to human, accessible, totally authentic and often funny as hell.
It is also a beautiful catalog of that great work, those fabulous ads done by Bob and some of his colleagues at DDB - I'm sure there's no where else you can see them so gorgeously presented in one place.
This is simply a must-have book for anyone in the advertising business or considering it. Or for anyone who wants to see how advertising can truly be art - when so much of it, now and then, is nothing more than8 pollution.
Yes, it's out of print, shamefully, but there are sellers with copies of it. I'd sell you mine, but my copy and then another, were blatantly pinched.
Get your hands on this book anyway you can - save from stealing it, you'll break someone's heart - and you will wonder as I do, when do we get to see Bob's book on Bob?