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Big Brands Big Trouble: Lessons Learned the Hard Way Paperback – 7 Jan 2016

4.5 out of 5 stars 9 customer reviews

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Product description

About the Author

Jack Trout is President of Trout and Partners, one of the most prestigious marketing firms in the United States, with offices in twenty countries. His client list includes Southwest Airlines, IBM, Merrill Lynch, Sears and the US State Department. He is the author of several marketing classics, including In Search of the Obvious and Repositioning. For more information, please visit www.troutandpartners.com.

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Product details

  • Paperback: 224 pages
  • Publisher: Westland (7 January 2016)
  • Language: English
  • ISBN-10: 9385724258
  • ISBN-13: 978-9385724251
  • Product Dimensions: 29 x 20 x 3 cm
  • Average Customer Review: 4.5 out of 5 stars 9 customer reviews
  • Amazon Bestsellers Rank: #40,170 in Books (See Top 100 in Books)
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