- Hardcover: 160 pages
- Publisher: Pan Macmillan India; First edition (30 July 2013)
- Language: English
- ISBN-10: 1447252276
- ISBN-13: 978-1447252276
- Product Dimensions: 13.5 x 2.6 x 21.6 cm
- Average Customer Review: 2 customer reviews
- Amazon Bestsellers Rank: #21,056 in Books (See Top 100 in Books)
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Beyond the Idea Hardcover – Unabridged, 30 Jul 2013
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About the Author
Chris Trimble has dedicated more than ten years to studying a single challenge that vexes even the best-managed corporations: how to execute an innovation initiative. With Govindarajan he coauthored the New York Times bestseller Reverse Innovation (2012). He lives in Vermont.
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He has worked with Fortune 500 corporations and speaks at conferences around the world. He lives in New Hampshire.
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This book explores lessons learned from grassroots innovation movements in India and other developing countries.
Most helpful customer reviews on Amazon.com
Vijay's earlier books were for the readings, but this one for a positive attempt, with a median result. Valuing only its chapters that talk about the three models of Innovation Initiatives.