- Paperback: 279 pages
- Publisher: Takshashila Institution (2017)
- Language: English
- ISBN-10: 8193197690
- ISBN-13: 978-8193197691
- Product Dimensions: 13.3 x 1.8 x 20.3 cm
- Average Customer Review: 8 customer reviews
- Amazon Bestsellers Rank: #21,245 in Books (See Top 100 in Books)
Between the Buyer and the Seller Paperback – 2017
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"Karthik Shashidhar takes us on a brisk analytical journey that is as informative as it is entertaining. From football transfer markets to fairy tale start-ups gone wrong, this is a revealing work holding important lessons for all who wish to navigate the evolving markets of today's times" - Shashi Tharoor, Politician and Author
"Karthik Shashidhar's interesting and well-written (almost in the style of newspaper columns) collection of stimulating essays is on efficiently functioning markets, or their lack. Excellent to read, irrespective of whether you agree or disagree" - Bibek Debroy, Economist
Why is it difficult to find Feta Cheese in Bangalore, or mango pickles in Barcelona? Why are tourists encouraged to bargain? Why do startup platforms provide heavy incentives to their users? And why is it difficult to find the right date using dating apps? The answer to any of these questions rests with a mysterious entity, who quietly exists between the buyer and the seller.
In this absorbing account, quant and management consultant Karthik Shashidhar uses concepts from economics and financial markets to explore this entity's complex behaviour. From medieval bazaars to modern "two-sided marketplaces", the book explores why markets are structured the way they are, and how they can be designed in order to ease transactions between the buyer and the seller.
ABOUT THE AUTHOR
Karthik Shashidhar lives in London, where he works in financial services. Between 2012 and 2017, he was an independent quant, data science and business strategy consultant. Simultaneously, he was Resident Quant at the Takshashila Institution, and an adjunct faculty at IIM Bangalore. He wrote this book while living in Barcelona in 2016.
Karthik writes a regular column for Mint where he uses data and quantitative methods to comment on issues of contemporary interest.
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Top customer reviews
The catchy quotes before each chapter provide a refreshing teaser of the content. ‘Between buyer and seller’ tends to provide the ground reality of market functioning through a combination of stimulating and engaging essays rather than establishing an ideological inclination and navigating henceforth.
A must read for everyone who wishes to comprehend the market and its impact through globalization.
Whether you are a Product Manager running an internet product or an Entrepreneur trying to evaluate unmet consumer needs or a Sociologist trying to understand the impact of social structure on the evolution of the restaurant business in India or a Marketer thinking of ways to create the consumer desire which will help you reach the critical mass at which the market can be self-sustaining or simply a person interested in understanding the world around you a bit better, this is a recommended read for everyone. From the Bazaars of Turkey and Egypt to NASDAQ, from the Internet match-making sites to the real impact of demonetization on liquidity, we emerge with elevated perspectives on things that make up the real world.
It takes a unique skill to stitch these seemingly disparate threads together while making it Accessible and FUN to read. It takes humility to be Perceptive without being Pretentious and Karthik shows us how it can be done.
Thanks for writing this Karthik - Understanding the world a bit better through your work made me feel good about myself.
On the whole, intellectually stimulating and well articulated. Kudos on your debut
I am sure this work will see the success it deserves and I eagerly await Karthik’s next work. Strong debut!
Karthik employs gripping examples, covering a range of eclectic topics -- from the global financial crisis of 2008 to the valuation of football players. Why, for instance, is the market for football players during the transfer seasons highly illiquid despite there being so many clubs and players? How can liquidity explain the heavy discounting strategies employed by the likes of Uber? Are bond markets shallow mainly because of regulatory barriers, or is there a more fundamental reason as well? How can something as basic as explicitly sticking prices on products help traders/businesses sell more?
These and many more questions are answered in an easy-to-read and digestible manner. The discussion throughout is ideology-agnostic.
Karthik also distills the seemingly abstract yet essential economic insights drawn from academic papers in a lucid and comprehensible manner. You may find this in chapter fourteen, for instance, where the author uses fascinating insights from renowned economists Jean Tirole’s and Jean-Charles Rochet’s 2003 paper to explain why some payment platforms such as Paytm succeeded in bringing both merchants as well as customers on board during demonetisation, while many others, including the government-backed BHIM failed.
Whether you are a student, policy analyst, economist, or even an entrepreneur, the book’s sharp insights and fresh perspectives will provide you value for both time and money.
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