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Kindle Price:    900.00
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Beneath A Surface by [Sams, Brad]

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Beneath A Surface Kindle Edition

5.0 out of 5 stars 1 customer review

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Price
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Kindle Edition
   900.00

Length: 173 pages Enhanced Typesetting: Enabled Page Flip: Enabled
Language: English

Product description

Product Description

After having failed to create a market for tablets in the early 2000s, Microsoft launched a new hardware effort in 2012 to disastrous results. The company was forced to write-down $900 million in inventory and Surface’s future was in jeopardy.

Beneath A Surface tells the inside story of how Microsoft turned its hardware dreams into a reality with new details about the challenges Panos and his team had to overcome as well as the internal politics that nearly killed the brand.

For fans of Microsoft and those who are interested in the business of building brands, Beneath A Surface is a must read that tells the story of how Microsoft turned a failure into a fortune.


Product details

  • Format: Kindle Edition
  • File Size: 7680 KB
  • Print Length: 173 pages
  • Page Numbers Source ISBN: 179039581X
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B07HDV5364
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #2,53,795 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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1 customer review

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11 February 2019
Format: Kindle EditionVerified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 34 reviews
Jeffrey Rickel
5.0 out of 5 starsGreat insight into the past and the future.
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5.0 out of 5 starsThe Story of Microsoft Surface Well Told
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5.0 out of 5 starsA perfect stocking stuffer (virtual or otherwise)
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5.0 out of 5 starsA great read by a new author!
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