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Balance: Responsible Business for the Digital Age by [Rana, Namrata, Majmudar, Utkarsh]

Balance: Responsible Business for the Digital Age Kindle Edition

5.0 out of 5 stars 3 customer reviews

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Length: 289 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English
  • Due to its large file size, this book may take longer to download

Product description

Product Description

The world is in the midst of a perfect storm. Climate change, technological disruption and rising inequalities have all upset traditional ways of doing business. This changing world is bringing in new expectations for business where profit-making and responsibility need equal emphasis. The passing of a CSR law in 2013 made CSR mandatory for most Indian firms. At the same time, environmental challenges and disruption are fast changing the face of Indian corporations.

The insights that form the foundation for this book come from a five-year study into India’s top companies’ sustainability and CSR activities, which highlights that while good governance and far-reaching policies are part of the answer, much more needs to be done. Companies now need to factor in a new reality where reputation, responsibility and risk are increasingly interconnected.

Balance with its blend of theory and real-life case studies looks at the responsibility strategies and frameworks of Indian and multinational firms to arrive at a new way of thinking about business. It builds on the premise that in a connected, globalised world, intent and action count.

About the Author

Namrata Rana is a Director—Strategy and Brand, at Futurescape. She helps companies and foundations build sustainable experiences. She is visiting Faculty at IIM Udaipur and India Ambassador of Cambridge Institute of Sustainable Business.

Utkarsh Majmudar teaches at leading business schools in India and in the past has worked at several large corporations in India. He writes extensively on sustainability issues and has authored many case studies on business responsibility issues.


Product details

  • Format: Kindle Edition
  • File Size: 23406 KB
  • Print Length: 289 pages
  • Publisher: Westland (20 December 2018)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B07H7L7Y8H
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #22,366 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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4 January 2019
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23 December 2018
Format: Hardcover
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16 January 2019
Format: Kindle Edition
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