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The Baba Ramdev Phenomenon: From Moksha to Market Paperback – 8 May 2017
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About the Author
Kaushik Deka is a Senior Associate Editor with India Today. He hails from Tihu, a sleepy town in lower Assam. An alumnus of the Indian Institute of Mass Communication (IIMC), New Delhi, Deka has earlier co-authored the book The Secret Killings of Assam.
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Most of the book is filled with the controversies and the cult associated with the Guru which is only as good as gossip.
The book published by Rupa Publication named “The Baba Ramdev Phenomenon: From Moksha to Market” written by Kaushik Deka speaks about all these qualities of Baba Ramdev and discusses how he changed his field from being the person known only for yoga to a person who is known for his marketing skills and entrepreneurship. The author has divided the book in appropriate sections and respective chapters which makes it easier for reader to understand Baba’s life and its timeline. The important events of Baba’s life are nicely covered giving all the important back story and relevant details about how he reached the respective stage.
The book not only claims about the achievement made by Ramdev but gives appropriate statistics mentioning the sources which makes this book credible and outstanding. How Baba Ramdev ends on speaking things which he shouldn’t that lands him into controversy time and again is elaborated brilliantly. Also how Baba changes his stance on many national issues is highlighted which makes us understand Baba’s personality. The way he treats his food industry lets us know about Baba’s passion to promote local business against foreign products.
Baba’s political friends are also covered in the book. The take on politics, corruption, black money, demonetization, his love-hate relationship with PM- Narendra Modi etc. are talked in a special section itself. Overall, this 180+ pages book is a must read as Baba Ramdev is a personality whom you cannot ignore at any cost. I give this book 4.25* out of 5. Kaushik Deka has managed to cover Baba’s life and his work in as brief words as possible which is hard to achieve when a book is been written on a controversial and famous personality like Baba Ramdev. The best part about the author is that he has been neutral throughout the book without being supportive or against Baba. This is the sole reason why this book is one of the prominent reads of this year.
ABHILASH RUHELA – VEERU!!!
The book is a detailed account of the life of the most sought-after India’s Yoga Guru Baba Ramdev, who started his journey from two disciples who come to learn yoga for health benefits to become the face of the Patanjali Ayurved; an unpaid brand ambassador. A will to stand on his feet after paralysis to determination to change the picture of the country by making everyone healthy from in-house made products.
The book also has little tit-bits of his close acquaintance Acharya Balkrishna; the brain behind Patanjali’s rise. The book does not attempt to give him a larger than life image or try to portray him in the positive limelight or clear out the smoke of controversies surrounded him. The book is not an all praise story rather an honest account of a boy Ram Kishen to Baba Ramdev, ‘From Moksha to Market’.
Captures the life and times of Baba Ramdev from his birth.
A light inspirational read for younger gen.
Gives some new information that was not known in public domain such as:
* Ramdev and Balkrishna's good relationship with Bodos which helped to keep the evangelicals at bay and later helped the two when the new government was formed in Assam.
* Their friendships with political persons across the spectrum
* Their CSR efforts
* Their companies and their sales figures
* The important people behind Patanjali
* The rise of Patanjali
* Some good colour photos
A very light-read. Not much new to know. If you are above 40 and have been reading newspapers and forums like BharatRakshak, you would know 80-85% of this book.
Also, a quick read that would be finished in 2 hours.
If you are expecting an Hamish McDonald type book on the Ambanis, then you will be disappointed.
Also, misses out some crucial details like importance of Rajiv Dixit or covers it in passing only.
Good book but could be much better.
I thank the author and the publishing house for coming up with a novel subject and seeing it to print. A must-read due to this point itself!