Buy new:
₹507.69
M.R.P.: ₹765.00
Save: ₹257.31 (34%)
Inclusive of all taxes
FREE delivery Wednesday, 7 June. Details
Or fastest delivery Today. Order within 7 hrs 43 mins. Details
In stock
[{"displayPrice":"₹507.69","priceAmount":507.69,"currencySymbol":"₹","integerValue":"507","decimalSeparator":".","fractionalValue":"69","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"Pkv2ETEeYLXZHqDNOjJbIpOVcz11ELIZCPZoUY7VoFBSeGY2ZRkzZxbUa8psCLLoJw1B0nD8WDT5XHA%2F417X3ll344iT3Wze7YJeTzqhfY4z9HZBBELr6hc2KnHxdqmfiAiK0W%2FEjS7j9IZlaENrZOeFoXIp7Rmn","locale":"en-IN","buyingOptionType":"NEW"}]
₹₹507.69 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
₹₹507.69
Subtotal
Initial payment breakdown
Shipping cost, delivery date and order total (including tax) shown at checkout.
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Have one to sell?
Sell on Amazon
Other Sellers on Amazon
Added
₹461.00
+ ₹70.00 Delivery charge Details
Sold by: Tapanbook
Sold by: Tapanbook
(11 ratings)
73% positive over last 12 months
In stock.
Shipping rates and Return policy
Added
₹689.00
FREE Delivery. Details
Sold by: Shree Shyam Book Traders
Sold by: Shree Shyam Book Traders
(4 ratings)
50% positive over last 12 months
Only 1 left in stock.
Shipping rates and Return policy
Added
₹681.00
Fulfilled FREE Delivery. Details
Sold by: All India Book House
Sold by: All India Book House
(3876 ratings)
93% positive over last 12 months
In stock.
Shipping rates and Return policy
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Flip to back Flip to front

Follow the Author

Kirti Dutta
Something went wrong. Please try your request again later.

BRAND MANAGEMENT, 2ND EDTION Paperback – Illustrated, 30 April 2022

by Kirti Dutta (Author)
See all formats and editions
Price
New from
Paperback, Illustrated
₹507.69
₹461.00

Save Extra with 3 offers

No Cost EMI: Avail No Cost EMI on select cards for orders above ₹3000 Details
Bank Offer: 5% Instant Discount up to INR 250 on HSBC Cashback Card Credit Card Transactions. Minimum purchase value INR 1000 Details
Free Delivery
The product is eligible for Free delivery. Learn more
What is Pay on Delivery (Cash/Card)?
Pay on Delivery (Cash/Card) payment method includes Cash on Delivery (COD) as well as Debit card / Credit card / Net banking payments at your doorstep.

10 days Replacement

Replacement Reason Replacement Period Replacement Policy
Wrong and Missing Item,
Physical Damage,
Defective 		10 days from delivery Replacement
Amazon Delivered
Amazon directly manages delivery for this product. Order delivery tracking to your doorstep is available.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more

Purchase options and add-ons

Previous page
  1. ISBN-10
    019012413X
  2. ISBN-13
    978-0190124137
  3. Edition
    Second
  4. Publisher
    Oxford University Press
  5. Publication date
    30 April 2022
  6. Language
    English
  7. Dimensions
    24 x 18 x 1 cm
  8. Print length
    488 pages
  9. See all details
Next page

Customers who viewed this item also viewed

Page 1 of 1 Start overPage 1 of 1
Previous page
  1. Strategic Brand Management | Fourth Edition | By Pearson
    Keller/ Parameswaran/ Jacob
    4.3 out of 5 stars 130
    Paperback
    35 offers from ₹200.00
  2. Strategic Brand Management, 5e
    Isaac C. Jacob Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran
    4.4 out of 5 stars 54
    Paperback
    45 offers from ₹120.00
Next page

Special offers and product promotions

  • 5% Instant Discount up to INR 250 on HSBC Cashback Card Credit Card Transactions. Minimum purchase value INR 1000 Here's how
  • No cost EMI available on select cards. Please check 'EMI options' above for more details. Here's how
  • Get GST invoice and save up to 28% on business purchases. Sign up for free Here's how

Product description

About the Author

Prof. (Dr) Kirti Dutta is a TEDx speaker with over 27 years of rich experience in corporate and academia. She has helped manage and build processes in institutions of higher learning during her career. She is currently the Dean (Research) & Associate Dean and Professor (Marketing) at School of Entrepreneurship, Rishihood University and has set up BBA, BCom, MBA, and MBA Entrepreneurship programmes. Prior to this, she also helped set up completely revamped MBA, BBA (Hons) & BCom (Hons) programmes in academic collaboration with University of Warwick, UK at Ansal University. With a PhD in Management (consumer behaviour, branding and communication), Dr Dutta holds Masters in Business Administration. Her areas of interest include Brand Management, Consumer Behaviour, Integrated Marketing Communications, Marketing of Services, Digital Marketing, Neuro Marketing, etc. Dr Dutta is a prolific researcher and has co-authored about 100 publications published in national and international journals and conference proceedings and chapters in a number of edited books. Her research-based textbook titled Services: Marketing, Operations, and Management (co-authored with Dr Vinnie Jauhari) was published by Oxford University Press (OUP) in 2009 and the second edition of the same was released in the year 2017. The first edition of her second book titled Brand Management: Principles and Practices was published with OUPI in 2012. Another book titled Integrated Marketing Communications with OUPI was released in December 2016. She has also co-edited a book on Entrepreneurship Learning and Development for CEGR. Dr Dutta has also conducted a number of webinars, FDPs for faculty of renowned institutes, and MDPs for Maharatna and multinational companies. She is the founding Editor of International Journal of Entrepreneurship and Startup Ventures at Rishihood University.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone

To get the free app, enter mobile phone number.

kcpAppSendButton

Product details

  • Publisher ‏ : ‎ Oxford University Press; Second edition (30 April 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 488 pages
  • ISBN-10 ‏ : ‎ 019012413X
  • ISBN-13 ‏ : ‎ 978-0190124137
  • Item Weight ‏ : ‎ 670 g
  • Dimensions ‏ : ‎ 24 x 18 x 1 cm
  • Generic Name ‏ : ‎ book

About the author

Follow authors to get new release updates, plus improved recommendations.

Kirti Dutta

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read author blogs and more

Customer reviews

5 star (0%) 0%
4 star (0%) 0%
3 star (0%) 0%
2 star (0%) 0%
1 star (0%) 0%

No customer reviews