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Augmented Reality - Theory, Design and Development Paperback – 5 August 2020
by
Chetankumar G Shetty
(Author)
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This book offers a unique blend of theoretical and practical aspects of AR concepts. Written lucidly, it guides readers to understand the complex mathematical derivations and architecture used in developing AR applications. Replete with real-world examples and case studies, readers will get hands-on experience in programming, prototyping and implementation. From AR enthusiasts to researchers and developers, the book targets undergraduate and postgraduate, software professionals, technology learners, and all interested. Salient features: latest industry trends in AR, such as, natural feature tracking, mobile augmented reality topics on computer vision & computer graphics usage in AR, and designing & developing mobile to arouse systems integration of theory and mathematical aspect for developing AR app in-depth coverage of programming AR.
- ISBN-109389949165
- ISBN-13978-9389949162
- EditionFirst
- PublisherMcGraw Hill
- Publication date5 August 2020
- LanguageEnglish
- Dimensions20.3 x 25.4 x 4.7 cm
- Print length520 pages
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Product description
About the Author
Chetankumar G. Shetty has nearly a decade of experience in developing and being an architect for Augmented Reality (AR) projects for industries and academia. He is currently working as Senior Lead, Innovation – PL Lab with Bajaj Finance Limited. Previously, he worked as Technical Director with IGS India. As part of his role, he headed the technology development team which has developed AR/VR and AI/ML solutions across different verticals. He also served as Visiting Researcher (focusing on AR/MR) in CARE Lab, NAIST, Japan. He was the founder and director of ExperInn Research, a technology research initiative that was acquired by the UK based R&D Company in 2013. He also served as the chief and coordinator of the Indian chapter of Space Renaissance International (SRI), Italy. He has also developed an app which will help to understand the concepts of AR in an efficient manner. The contents of the app will provide latest examples of Augmented Reality. A recipient of several awards, he was awarded and felicitated by Dr. A. P. J Abdul Kalam (Former President of India) at IIM, Ahmedabad, for innovation promotion (Conferred by NIF India). He was also conferred with a gold medal award by IIEM, New Delhi.
Product details
- Publisher : McGraw Hill; First edition (5 August 2020); McGraw Hill Education (India) Private Limited, B-4, Sector-63, Dist. Gautam Budh Nagar, Noida – 201 301, UP
- Language : English
- Paperback : 520 pages
- ISBN-10 : 9389949165
- ISBN-13 : 978-9389949162
- Item Weight : 890 g
- Dimensions : 20.3 x 25.4 x 4.7 cm
- Country of Origin : India
- Generic Name : Book
- Best Sellers Rank: #144,796 in Books (See Top 100 in Books)
- #4,219 in Engineering Textbooks
- Customer Reviews:
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4.8 out of 5
57 global ratings
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This is a great read for anyone who wishes to understand what Augmented Realty is. The book provides a great insight on the know-hows of AR application development with a good combination of theoretical and practical explanations. All the available AR SDKs and tools have been explained in detail which makes it a good read for all the aspiring as well as experienced developers in this field.
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Top reviews from India
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Reviewed in India 🇮🇳 on 11 November 2022
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Absolutely wonderful book for everyone to get started with AR. It is a potential go-to textbook for Bachelors and Masters.
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Reviewed in India 🇮🇳 on 2 March 2021
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Augmented Reality – Theory, Design & Development by Chetan G Shetty : This book provides not only theoretical aspects of AR, but also math behind AR and sample AR code. This is the best book, I have seen so far which provides theoretical, mathematical and also covers practical aspects of AR. Starting from AR History, this book covers Camera calibration, Computer coordinate system, representation of sequence of transformation using homogeneous matrix representation, Computer Vision, Hardware requirements to setup AR Lab, designing and developing AR applications. Best part of this book is basic concepts required to understand and develop AR applications. It serves as a ready reckoner for the one who wants to develop AR applications. It also covers OpenGL, OpenCV & ARprogramming toolkit. This publication can be recommended as text book for AR.
From
Pushpa T S
Assistant Professor
Dept of Computer Applications
BMSCE, Benagaluru-19
From
Pushpa T S
Assistant Professor
Dept of Computer Applications
BMSCE, Benagaluru-19
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Reviewed in India 🇮🇳 on 19 October 2020
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Chetan is a very enthusiastic learner, an explorer, a blogger, a researcher, an architect, an innovator, a founder and not less than an Entrepreneur. Chetan is also the founder of a research group called MARRG(Mobile Augmented Reality Research Group) for those who would contribute towards open source AR. I know Chetan as an ex-colleague, as a very good friend, as a guide; His energy and enthusiasm always have inspired me in many ways.
He started very early in the AR-VR and his contribution to AR-VR world is really commendable, this book stands as an example.
The book can be a best reference book for all who are interested in AR-VR for learning, development and experimenting. His explanation is very simple, clear with examples and experimental references make the concept easy to understand and implement. The book covers Augmented Reality, Virtual Reality as well as Mixed Reality concepts very well.
Interested in AR-VR? wanna try out..? Grab this book.. :)
He started very early in the AR-VR and his contribution to AR-VR world is really commendable, this book stands as an example.
The book can be a best reference book for all who are interested in AR-VR for learning, development and experimenting. His explanation is very simple, clear with examples and experimental references make the concept easy to understand and implement. The book covers Augmented Reality, Virtual Reality as well as Mixed Reality concepts very well.
Interested in AR-VR? wanna try out..? Grab this book.. :)
One person found this helpful
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Reviewed in India 🇮🇳 on 21 June 2021
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This is a good read for all the aspiring developers to understand AR. The pictorial representation of concepts by author makes it even more interesting to read and understand. The Book provides an insights with blend of theory and practical explanations on AR/VR. Overall, Great work by Author.
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Reviewed in India 🇮🇳 on 27 September 2020
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This technical book gave me full idea on augmented reality. I was a newbee to this area and had just heard on word.
I am really thankful to author Chetan who has articulated book in making it understand for new learners with examples, many use cases, realistic pictures , block diagrams. His efforts are highly commendable in making reader curious about the content as everything is new and reader becomes willing to read as he finds worth to getting the concept. This design can be applied to many technical areas and market take it to automotive, medical , avionics , ecommerce shopping, hotels etc., . Thanks again Chetan and hope to see many more contribution in sharing your knowledge
Regards
Vageesh
I am really thankful to author Chetan who has articulated book in making it understand for new learners with examples, many use cases, realistic pictures , block diagrams. His efforts are highly commendable in making reader curious about the content as everything is new and reader becomes willing to read as he finds worth to getting the concept. This design can be applied to many technical areas and market take it to automotive, medical , avionics , ecommerce shopping, hotels etc., . Thanks again Chetan and hope to see many more contribution in sharing your knowledge
Regards
Vageesh
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Reviewed in India 🇮🇳 on 4 December 2020
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Good book,author had contributed extraordinary efforts to explain AR-VR concepts. Therotical and simple example on AR-VR made reader to understand it in very easy way. Book also help the reader who are new to this concepts with more convincing examples. It enlighten author hard work and passion towards research. Author research will be more helpful in the area of hotel industry,FMCG manufacturing industry, medical, etc where AR is used as new strategy for marketing of products.
I congratulate Chetan for his countless contribution in the field of research and hope to see further research in this area.
I congratulate Chetan for his countless contribution in the field of research and hope to see further research in this area.
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Reviewed in India 🇮🇳 on 3 June 2021
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Gentle introduction to AR. Lots of practical examples with clear and well-written explanations. The case studies are beautifully presented with a smooth transition between topics. I highly recommend this book to anyone wanting to understand the AR applications and their application to real-life scenarios. Thanks for sharing your knowledge and making things so accessible and pleasant to digest.
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Reviewed in India 🇮🇳 on 22 August 2021
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One of the best book one should read to get the all info about AR, would personally recommend to all AR enthu ppl and appreciate the author effort who has made it very easy to learn and helpful info to get to know about AR
Top reviews from other countries

Andrey D
5.0 out of 5 stars
This book is fully represents the Augmented Reality field
Reviewed in the United Kingdom 🇬🇧 on 16 August 2021Verified Purchase
It is the perfect book for you to start digging deeper into the augmented reality field in terms of development and learning more about best practices. I was impressed by the details that this book contains. Strongly recommend!

Mauro Rubin
5.0 out of 5 stars
Best technical AR books on the market!
Reviewed in the United Kingdom 🇬🇧 on 23 August 2021Verified Purchase
One of the best technical AR books on the market! Full of formulas, examples, and use cases.

Milind Sathe
5.0 out of 5 stars
Great book for all levels
Reviewed in the United States 🇺🇸 on 7 December 2022Verified Purchase
No wonder this book is now a textbook at a highly rated Engineering College in India. I went through a few books to get a hang of this emerging technology.
The book was a great primer. I have to admit some of the chapters were too technical for me. But they were needed to make the book complete.
This book is a must in your collection no matter how much experienced you are in this field.
I highly recommend it.
The book was a great primer. I have to admit some of the chapters were too technical for me. But they were needed to make the book complete.
This book is a must in your collection no matter how much experienced you are in this field.
I highly recommend it.