100% PP 100%25%20PP
   405.90 +    75.00 Delivery charge
  • M.R.P.:    928.00
  • You Save:    522.10 (56%)
  • Inclusive of all taxes

Pay on Delivery (Cash/Card) eligible
What is this?
What is Pay on Delivery?
Pay on Delivery (POD) includes Cash on Delivery (COD) as well as Debit card / Credit card / Net banking payments at your doorstep.
Only 2 left in stock.
Sold by AksharAA (4.3 out of 5 stars | 48 ratings) and Delivered by Amazon.
Other Sellers on Amazon
Add to Cart
+ FREE Delivery
Sold by: Speedy_Books
Add to Cart
   87.00 Delivery charge
Sold by: O_Store
Add to Cart
+ FREE Delivery
Sold by: Ebookstore
List & Earn Rs.250* extra. Available in Bangalore, Mumbai, Chennai, Hyderabad. Sell on Local Finds.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.
See all 2 images

The 4 A's of Marketing: Creating Value for Customer, Company and Society Paperback – Import, 27 Jan 2012

4.0 out of 5 stars 1 customer review

See all 3 formats and editions Hide other formats and editions
New from
Paperback, Import
click to open popover

Product description


'This book, however, was written in an almost Socratic dialogue style that is valuable to all types of readers, which is, needless to say, quite an accomplishment by the authors. The "Market Value Coverage Audit" and "Mini-Cases" add further value to this excellent work. With the rapid development and use of social media and social business concepts, particularly in marketing, this reviewer hopes the authors will address this topic in future revisions of this valuable work. Summing Up: Highly recommended. All marketing collections.' - S. A. Schulman, CUNY Baruch College, CHOICE

‘As a long time practitioner of the 4Ps seller-oriented toolbox of marketing, I welcome the more customer-oriented 4As toolbox to be employed before undertaking to set the 4Ps. Sheth and Sisodia are to be complimented for their insightful development, application and illustration of 4A thinking.’-Philip Kotler Northwestern University, USA

‘This is a splendid book for the neophyte and accomplished manager alike. Sheth and Sisodia combine razor-sharp analyses with useful action plans and in the process teach us how to think better about market opportunities and how to apply the 4As framework to advantage. A model of exposition, this book brings to life principles and policy guidelines with new diagnoses of both market successes, from the Aflac Duck to buying shoes on the web with Zappos, and market failures, from Apple's, yes Apple's, Newton to Ford's Edsel. Focus is on learning how to be a better analyst manager and innovation implementer and sustainer. Meticulously argued and illustrated, this book will make the reader better able to succeed in the knowledge economy and beyond. Two thumbs up!’-Richard P. Bagozzi University of Michigan Ross School, USA

‘Jagdish Sheth and Rajendra Sisodia have teamed up to develop a powerful treatment of customer-centric marketing, The 4 A’s of Marketing. Built around the notion that the customer is the dominant actor in most markets, The 4 A’s of Marketing identifies four roles of customers to which marketers must respond if they are to be successful. Written in an engaging and highly accessible style, this book is filled with real world examples that illustrate the concepts and ideas it offers. It is "must" reading for every marketer and contains especially sage advice for marketers who want to return the marketing function to a central role in the strategic planning of firms. David W. Stewart University of California, Riverside, USA Past Editor, Journal of Marketing and Journal of the Academy of Marketing Science

'[The authors] contend that marketers need to build their strategies around four A’s: a product’s acceptability, affordability, accessibility, and awareness. These dovetail nicely with what the authors identify as the customer’s four distinct roles as seeker, buyer, payer, and user [...] Sheth and Sisodia offer dozens of case studies of companies that have succeeded because they understood the four A’s or failed because they didn’t' - BizEd, July/August 2012, p60

About the Author

Dr. Jagdish Sheth is a renowned scholar, futurist and world authority in the fields of marketing, strategy and globalization. He is Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. 

Dr. Rajendra Sisodia is Professor of Marketing at Bentley University, USA and the founder/Chairman of the Conscious Capitalism Institute. His previous books (both with Dr. Sheth) include The Rule of Three and Firms of Endearment.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter mobile phone number.

Product details

  • Paperback: 224 pages
  • Publisher: Routledge; 1 edition (27 January 2012)
  • Language: English
  • ISBN-10: 0415898358
  • ISBN-13: 978-0415898355
  • Product Dimensions: 17.1 x 0.6 x 24.8 cm
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #85,815 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Customer reviews

4.0 out of 5 stars
Share your thoughts with other customers
See all 1 customer reviews

Top customer reviews

2 July 2015
Format: Paperback|Verified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.6 out of 5 stars 3 reviews
5.0 out of 5 starslove this book
8 April 2014 - Published on Amazon.com
Format: Paperback|Verified Purchase
4.0 out of 5 starsFour Stars
26 August 2015 - Published on Amazon.com
Format: Paperback|Verified Purchase
5.0 out of 5 starsA new way to look at marketing
20 November 2013 - Published on Amazon.com
Format: Paperback
One person found this helpful.

Where's My Stuff?

Delivery and Returns

Need Help?