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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas Paperback – 30 Dec 2008

2.0 out of 5 stars 1 customer review

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Product description

Review

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report

"Shell and Moussa have done something remarkable here, turning a mysterious, intuitive art into a clear, systematic science." -Robert B. Cialdini, author of Influence: Science and Practice

"Dale Carnegie's classic How to Win Friends and Influence People remains a standard for salespeople to this day, but [The Art of Woo] is more . . . relevant in ways that Carnegie's 70-year-old book cannot be." -Library Journal

"Many motivational books exhort readers to "sell yourself" to bosses and colleagues. This one counsels you to do so with self-awareness, finding a style that suits your strengths and weaknesses. The bottom line: woo wisely." -Time

"A fascinating book about how to pitch for gain and maintain long-term client relationships that are keys to success...Essential reading for anyone trying to get ahead of the pack in our competitive, global marketplace." -Robert Wolf, Former Chairman & CEO of UBS

About the Author

G. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.

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Product details

  • Reading level: 18+ years
  • Paperback: 320 pages
  • Publisher: Penguin Books; Reprint edition (30 December 2008)
  • Language: English
  • ISBN-10: 0143114042
  • ISBN-13: 978-0143114048
  • Product Dimensions: 13.9 x 1.8 x 21.4 cm
  • Average Customer Review: 2.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #2,09,833 in Books (See Top 100 in Books)
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27 February 2018
Format: PaperbackVerified Purchase

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Amazon.com: 4.1 out of 5 stars 47 reviews
Greeny
5.0 out of 5 starsHelpful to literally anybody
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5.0 out of 5 starsBargaining and Spring Board) is very good and I believe it will remain in that condition ...
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5.0 out of 5 starsExcellent book on delivery of ideas
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