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Art of Social Media: Power Tips Paperback – 1 March 2015

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From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no - nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors and consultants eager to advise you.But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort and money. With more than 100 practical tips, tricks and insights, Guy and Peg present a ground - up strategy to produce a focused, thorough and compelling presence on the most popular social - media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers and effectively integrating social media and blogging.For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff." Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture - capital firm. He has held his workshop, "Boot Camp for Start - ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.

Print length

208 pages
Language

English
Publisher

Portfolio
Publication date

1 March 2015
Dimensions

12.9 x 1.3 x 19.8 cm
ISBN-10

0241199476
ISBN-13

978-0241199473
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Product description

About the Author

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.

Product details

Publisher ‏ : ‎ Portfolio (1 March 2015)
Language ‏ : ‎ English
Paperback ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 0241199476
ISBN-13 ‏ : ‎ 978-0241199473
Item Weight ‏ : ‎ 149 g
Dimensions ‏ : ‎ 12.9 x 1.3 x 19.8 cm
Country of Origin ‏ : ‎ United Kingdom
Generic Name ‏ : ‎ BOOK

Best Sellers Rank: #64,300 in Books (See Top 100 in Books)
- #67 in Marketing (Books)
- #239 in Internet & Social Media (Books)
- #1,088 in Self-Help for Success

Customer Reviews:
604 ratings

About the authors

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Peg Fitzpatrick
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Peg Fitzpatrick is co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.
Social media is Peg's passion. And her job. She shares her professional experience working day-to-day in the trenches of social media, marketing, and blogging. She works with global brands and leaders in the social media sphere. She's spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels, McDonald's and currently Adobe. She works with the best brands and makes them even better!
Peg is a social media strategist working with Guy Kawasaki, the director of digital marketing for Kreussler Inc., and manages a total social media platform of over ten million each day with her social platform of over 1.5 million.
Peg grew up in East Rochester, New York. She currently lives with her husband of a zillion years, smart, gorgeous and funny off-spring, a sassy little Yorkie, and a fluffy golden retriever in beautiful New Hampshire.
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Guy Kawasaki
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Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
See more on the author's page

Customer reviews

4.1 out of 5

604 global ratings

5 star		56%
4 star		19%
3 star		11%
2 star		7%
1 star		8%

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Top reviews from India

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Amazon Customer

Great insight on Social media

Reviewed in India 🇮🇳 on 19 March 2022

Verified Purchase

Real nice book for every guy who want to market his venture social media

Helpful

Thoshal

... this book would be my life's one of the best book and first priority goes to this book

Reviewed in India 🇮🇳 on 14 January 2017

Verified Purchase

I must say this book would be my life's one of the best book and first priority goes to this book. This book is really interesting and helpful to the people who wants to succeed in the social media field. And it would be really helpful to implement the things in real time as well. I just started reading this book a month back but i feel that this book will be really helpful to me in Future.
Thanks Guy & Peg :D

3 people found this helpful

Helpful

Shirin

Good book

Reviewed in India 🇮🇳 on 31 August 2017

Verified Purchase

Overall its a good book to read, it educates us about many basics that every needs to know who want to get in the Profession of digital Marketing. This book can be kept for future reference.

3 people found this helpful

Helpful

Datta Sheth

A good starting point for budding enterpreneurs

Reviewed in India 🇮🇳 on 26 February 2019

Verified Purchase

If you require help creating and managing your social presence in the digital era this is the book for you. Whether young companies, budding entrepreneurs or just socially active it has mot of tricks and tactics to be implemented and experimented with.

One person found this helpful

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Amazon Customer

Four Stars

Reviewed in India 🇮🇳 on 13 July 2017

Verified Purchase

Soft Copy would be better then Hard copy as lot of links unable to find as mentioned in book

Reviewed in India 🇮🇳 on 5 July 2017

Verified Purchase

I found this book very basic. I was looking forward some more expertise/ growth hacking ways

2 people found this helpful

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RS

Links in Paperback!!!!

Reviewed in India 🇮🇳 on 13 February 2019

Verified Purchase

Unfortunately I've paperback edition of this book. The problem is authors prompt you click on a link for more information on topics discussed ... This is repeated in several pages... how do you click in a physical book... if you are writing book with lots of external links, ideally you should not circulate hard copies... We are being taught be people with basic lack of foresight

3 people found this helpful

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RP

easy to use guide for managing Social Media accounts and ...

Reviewed in India 🇮🇳 on 3 March 2016

Verified Purchase

Very practical, easy to use guide for managing Social Media accounts and interactions.
However, keep in mind that given social media companies keep changing their formats / rules / ways they function, some chapters may not be relevant in a year or so.

3 people found this helpful

Helpful

Top reviews from other countries

Jihane Rodriguez

Outdated

Reviewed in the United Kingdom 🇬🇧 on 12 July 2022

Verified Purchase

Would have been great back on the day, but it’s now outdated. The digital world moves too fast.

jukka

Useless and superficial - trash

Reviewed in the United Kingdom 🇬🇧 on 20 October 2017

Verified Purchase

Terribe.....superficial and flat. This book offers no real insight unless you consider hints about social media such as "be interesting", "be helpful" of some value. For most readers these are self-evident facts...for these readers this book offers nothing.

I am very annoyed for having purchased this book.

One person found this helpful

Phil

The book offers nothing new; I read it from ...

Reviewed in the United Kingdom 🇬🇧 on 20 September 2015

Verified Purchase

The book offers nothing new; I read it from cover to cover in a couple of hours and found nothing that I hadn't already read online. Chances are you've already been reading up on social media marketing if you're looking at buying this - if so, you'll probably have already read the majority of tips laid out in this book.

2 people found this helpful

Adèle M McLay

This little gem of a book is packed full of ...

Reviewed in the United Kingdom 🇬🇧 on 3 May 2016

Verified Purchase

This little gem of a book is packed full of practical tools and tips to help navigate the fast changing world of social media. Written in 2014, it’s still very relevant. Buy this book and start rocking social media. Your future success depends on it.

One person found this helpful

Gary Adamson

Some good points but lots of fluff that everybody already knows

Reviewed in the United Kingdom 🇬🇧 on 15 September 2015

Verified Purchase

I'm a marketing professional with some knowledge of social media, but far from an expert.

Some good and interesting points highlighted throughout the book that I didn't know. Lots of fluff though that most people probably know already, and you have to read this to find the real gems of information.

I managed to read the book in around 3 hours.

8 people found this helpful

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Guy Kawasaki

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