Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter mobile phone number.

Kindle Price:    1,419.00
includes free wireless delivery via Amazon Whispernet

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

The Art of SEO: Mastering Search Engine Optimization by [Enge, Eric, Spencer, Stephan, Stricchiola, Jessie]
Kindle App Ad

The Art of SEO: Mastering Search Engine Optimization 3rd , Kindle Edition


See all 2 formats and editions Hide other formats and editions
Price
New from
Kindle Edition
"Please retry"
   1,419.00

Length: 996 pages Optimised for larger screens Language: English

Learn more about purchasing Kindle eBooks

Customers can now buy over 3 million Kindle books on Amazon.in with Indian credit/debit cards, net banking and Amazon.in Gift cards. > Learn More

Product description

Product Description

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google’s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

About the Author

Eric Enge is the founder and CEO of Stone Temple Consulting, a leading SEO firm that serves a wide variety of companies, including a number of Fortune 100 companies. He writes regular columns in Search Engine Land and Search Engine Watch, and has also provided feature articles to SEOmoz. The interview series he publishes on the Ramblings about SEO blog (http://www.stonetemple.com/blog) regularly provides information directly from senior people fro Google and Microsoft on a regular basis. Eric is also a highly regarded speaker, and regular speaks on Internet marketing topics at conferences such as Pubcon, Search Engine Strategies, Search Marketing Expo, the American Marketing Association, SEMPO, Internet Retailers, O'Reilly, Web 2.0, and many others. You can also see content published by Eric on a regular basis by following him on Twitter (@stonetemple) or putting him in one of your circles on Google+ (+Eric Enge).

Stephan Spencer is an internationally recognized SEO expert, Internet entrepreneur, sought-after professional speaker, and bestselling author. He is the author of Google Power Search and coauthor of The Art of SEO and of Social eCommerce, all published by O’Reilly. He is the host of the podcasts Marketing Speak and The Optimized Geek. Stephan produces and presents the 3-day training intensives Traffic Control and Passions into Profits. He is producing a video-based SEO training and coaching program at ScienceOfSEO.com.

Stephan founded the interactive agency Netconcepts in 1995 and grew it into a multinational SEO firm, with dozens of staff in each of its U.S., New Zealand and China offices. Stephan invented a pay-per-click SEO technology called GravityStream which contributed millions annually to the bottom line; indeed the technology was responsible for the majority of Netconcepts’ revenue. Netconcepts was acquired in 2010 by Covario. Covario was in turn acquired by the multi-billion dollar ad agency conglomerate Dentsu Aegis in 2014. Stephan's clients since the acquisition have included Zappos, Sony, Chanel, Quiksilver, Bed Bath & Beyond, Best Buy Canada, Fluor, CNBC, Bloomberg BusinessWeek, Despegar, and IEEE, among others.

Stephan has spoken at hundreds of Internet marketing events, including all the major conferences in the search and ecommerce industries (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to Search Engine Land, the Huffington Post, Multichannel Merchant, Practical Ecommerce, DM News, and MarketingProfs, to name a few. Stephan is an avid blogger. He blogs at StephanSpencer.com, ScienceOfSEO.com, NaturalSearchBlog.com, BusinessBlogConsulting.com, and ChangesForGood.org.

Stephan is on the board of Impact Network, a nonprofit that builds and operates schools in Zambia. Stephan holds an M.S. in Biochemistry from the University of Wisconsin-Madison.

Connect with and follow Stephan on Facebook (StephanSpencerSEO), Twitter (@sspencer), Google+ (+StephanSpencer), and Pinterest (stephanspencer).

As the founder of Alchemist Media, Inc., a San Francisco search engine marketing company, Jessie Stricchiola began her search engine optimization career in 1997. For the past five years, she has been a guest speaker at each of the search industry's leading conferences including Incisive Media's Search Engine Strategies Conferences, Danny Sullivan's Search Marketing Expo, WebmasterWorld's PubCon, ad:Tech, WebGuild, and Shop.org. As one of the original nine founders of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization. Jessie has been interviewed by numerous trade publications and media outlets,including The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, SearchEngineWatch.com, CNET.com, CNBC, NPR, and The BBC. Her work on click fraud is featured in The Google Story by David Vise.


Product details

  • Format: Kindle Edition
  • File Size: 73903 KB
  • Print Length: 996 pages
  • Page Numbers Source ISBN: 1491948965
  • Simultaneous Device Usage: Unlimited
  • Publisher: O'Reilly Media; 3 edition (17 August 2015)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B0141LJ37Y
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #75,121 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?



Customer reviews

There are no customer reviews yet.
5 star
0
4 star
0
3 star
0
2 star
0
1 star
0
Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 32 reviews
5.0 out of 5 starsThis is a great book for anyone starting to learn SEO
on 15 August 2017 - Published on Amazon.com
Verified Purchase
5.0 out of 5 starsComprehensive book! Great resource.
on 11 August 2017 - Published on Amazon.com
Verified Purchase
One person found this helpful.
5.0 out of 5 starsThis was a great book thoroughly updated by one of the greats in ...
on 23 October 2015 - Published on Amazon.com
Verified Purchase
5.0 out of 5 starsThis is a great SEO guide
on 9 April 2017 - Published on Amazon.com
Verified Purchase
5.0 out of 5 starsFive Stars
on 13 September 2017 - Published on Amazon.com
Verified Purchase
click to open popover

Where's My Stuff?

Delivery and Returns

Need Help?