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Analytical Marketer: How to Transform Your Marketing Organization Hardcover – 29 Mar 2017

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Description for Analytical Marketer: How to Transform Your Marketing Organization


"The Analytical Marketer provides critical insight into the changing marketing organization--and the tools for reinventing it." -- Marketing Magnified ADVANCE PRAISE for The Analytical Marketer: Geoffrey A. Moore, author, Crossing the Chasm and Zone to Win-- "Persuasive and powerful. An essential guide to rethinking and rebuilding your marketing organization--from mind-set and structure to talent and leadership." Lori Schafer, coauthor, Branded! How Retailers Engage Consumers with Social Media and Mobility; Executive Advisor, SAS Global Retail-- "A must-read for all marketing executives. Sweetwood provides a quick, practical, and easy-to-understand guide to turn your marketing organization into an analytic powerhouse." Paul Greenberg, author, CRM at the Speed of Light (4th Edition)-- "Adele Sweetwood has not only been there, she's done it. From the use of analytics to the hiring of the right people, this book is an important read for your organization." Brenda Hodge, CMO, a leading healthcare innovation company-- "Adele Sweetwood provides practical advice and great insights for marketing leaders and their teams to deliver stronger results in today's world of high customer expectations." Thornton May, futurist; author, The New Know: Innovation Powered by Analytics-- "If you are reading The Analytical Marketer, you are on the right path toward transforming your marketing organization." Jill Dyche, Vice President, SAS Best Practices; author, The New IT-- "Rarely has a marketing leader transformed an organization so effectively, with such sustained results! Don't just read this book--ingest it!" Erik Qualman, bestselling author, Digital Leader-- "The Analytical Marketer is the definitive guide to jump-starting your marketing organization's analytical transformation."

About the Author

Adele Sweetwood is Senior Vice President of Global Marketing and Shared Services for SAS, the world's largest independent analytics company. She has held a variety of sales, services, and marketing positions at SAS for twenty-six years and, most recently, led the transformation of the marketing organization to meet the challenges and opportunities of data and analytics in a globalized market. Find her on LinkedIn at linkedin.com/in/aksweetwood and on Twitter at @asweetwood.

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Product details

  • Hardcover: 208 pages
  • Publisher: Harvard Business Review Press (29 March 2017)
  • Language: English
  • ISBN-10: 1625278454
  • ISBN-13: 978-1625278456
  • Product Dimensions: 15.9 x 2.5 x 24.8 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,13,805 in Books (See Top 100 in Books)
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