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Amul's India: Based on 50 Years of Amul Advertising Hardcover – 24 Nov 2014
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Description for Amul's India: Based on 50 Years of Amul Advertising
About the Author
The book is a compilation of contributions by many well-known personalities. The main essay is by Santosh Desai. Other contributors include Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee.
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If you are a marketer looking to understand Brand Amul, you will not find much stuff here.
The book contains some of the Amul's most famous, funny and controversial Ads spread over the last fifty years and will surely make you laugh your ass off.
A must have for your book shelf! :)
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