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American Icon: Alan Mulally and the Fight to Save Ford Motor Company by [Hoffman, Bryce G.]

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American Icon: Alan Mulally and the Fight to Save Ford Motor Company Kindle Edition

4.4 out of 5 stars 18 customer reviews

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Length: 434 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Review

"For those interested in the recent political interventions and maneuvers in the auto industry, this book provides a fly-on-the-wall view of the meetings and behind-the-scenes deal making necessary to revive an ailing giant." ---Library Journal

Product Description

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
 
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
 
Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.
 
Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.


Product details

  • Format: Kindle Edition
  • File Size: 2101 KB
  • Print Length: 434 pages
  • Publisher: Currency (13 March 2012)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ISBN-10: 0307886050
  • ISBN-13: 978-0307886057
  • ASIN: B005723KGW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.4 out of 5 stars 18 customer reviews
  • Amazon Bestsellers Rank: #14,465 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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18 customer reviews

4.4 out of 5 stars

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