- Hardcover: 304 pages
- Publisher: John Wiley & Sons (8 August 2014)
- Language: English
- ISBN-10: 1118857666
- ISBN-13: 978-1118857663
- Product Dimensions: 15.7 x 3 x 23.1 cm
- Average Customer Review: 1 customer review
- Amazon Bestsellers Rank: #2,93,109 in Books (See Top 100 in Books)
All In Startup: Launching a New Idea When Everything Is on the Line Hardcover – 8 Aug 2014
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From the Inside Flap
If Owen Chase can t find a way to turn his company around in the next nine days, he ll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground.
Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen s struggling marriage.
All In Startup is more than just a book about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can t seem to generate the traction they were expecting.
Entrepreneurs who achieve success in the new economy do so using a new scientific method of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna–preneurs who bounce from idea to idea, unable to generate real revenue.
You will likely get only one opportunity in your life to go all in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that all in moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de–risking your idea so that your success appears almost lucky.
Join Owen and Sam for this one–of–a–kind journey that will set you on the right path for when it s your turn to put everything on the line.
From the Back Cover
Praise for all in startup
I dare you to find a business book for entrepreneurs that s as useful as All In Startup, and I double–dare you to find one that s as much fun to read. Diana Kander captures what it s like to launch something new. The result is a book that helps set readers on the path to finding startup success.
Tony Hsieh, CEO of Zappos.com and author of the #1 New York Times Bestseller Delivering Happiness
This is a must read for anyone interested in launching a new product or business. All In Startup makes lean concepts more accessible through a simple but powerful allegory to which readers will easily relate. Diana Kander helps readers understand the value of the lean approach by tying it to a memorable story.
Steve Blank, Lecturer, U.C. Berkeley, Stanford University, Columbia University and UCSF
Not often enough is a business book so chock–full of intelligent advice and such a fun read.
John Jantsch, author of Duct Tape Marketing and Duct Tape Selling
There is seldom a read that when you start it, you can t put it down. Diana Kander has crafted such an experience that fuses an engaging story of choices, dilemmas, tradeoffs, and problems with the real–world experience of the entrepreneur. In a narrative that captures the culture and the spirit of an entrepreneur in a worthy tale of swagger, hustle and intuition, the reader will learn the lessons of the all in entrepreneur and build a framework to approach their own entrepreneurial pathway. Before you know it, the lessons framed in the book become your own, to the extent that you will convince yourself you have always known them. I ve concluded that anyone who thinks they may want to take a crack at founding a business should read All In Startup first.
Ted Zoller, Director, Center for Entrepreneurial Studies, University of North Carolina, Chapel Hill
If more books were like All In Startup, the business world would be much better off, and significantly more entertaining. This is a delightfully fresh take on what it requires to follow your passion even against the odds. Highly recommended!
Jay Baer, New York Times bestselling author of Youtility
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Most helpful customer reviews on Amazon.com
The author, Diana Kander, put together a wonderful read in a narrative form that gives great insight into what it takes to become a successful entrepreneur. What I liked most about the book was how easy of a read it is. It is the type of book you don’t want to put down! I bought the Kindle version but recently ordered the print version so I can go back and make notes in it.
I had it read within a day and never once felt like I was doing schoolwork. Diana Kander has done a magnificent job of combining the struggles of starting your own business with a personal story involving the entrepreneur and his new-found business coach. They meet at the World Series of Poker in Las Vegas and have a couple of close encounters that could put his marriage in jeopardy, as if his business wasn’t already doing enough of that.
By intertwining the personal story with the business story Diana Kander has found a way to make reading about entrepreneurship enjoyable. I recommend anyone who is venturing into the world of entrepreneurship to read this book first. It works through some great lessons that might help make you more successful. Read this book and get things right the first (or second) time around!
The thing that i liked about the book was that it wasn't a straight forward approach. Every lesson that was taught in the book had real world applications and forced you to think about the concept itself.
The thing I didnt like about the book was how it ended , I would have liked to know how did he do at the final table. I also didnt like how the book didnt dig deeper into how his business actually started. Such as his motivations and other things like that.
I am a University of Baltimore student enrolled in the survey Entrepreneurship course and that this was my recommended reading.
On the other hand, the book is all about two different personal that already run a business. One is having troubles, and the other is trying everything to give some good advices about how to improve the business. I believe that every entrepreneurs must read this book because it will help them in several ways. It is important to know exactly what to do before you start something. This book has the entire knowledge about all in startup a business. Now, I can think of a good business idea after reading this book because starting a business is to make more money as most the entrepreneurs said, then who do not when to make more money?
If you are starting a business then read this book and remember that to not get the message of the book means you will be Owen.
A lot of the concepts "I have heard a 100 times" and thought I knew what had to be done or found it too hard because most book tell you what to do but don't make it clear WHY or even give an example of HOW. I had heard "find a pain point" but a Migraine is a much better analogy.
I also love the novella style of the book. I think we tend to internalise the messages more than a normally dry business book.
This is easily one of my favourite books.