- Reading level: 18+ years
- Paperback: 240 pages
- Publisher: Penguin USA; Reprint edition (24 April 2012)
- Language: English
- ISBN-10: 1591845335
- ISBN-13: 978-1591845331
- Product Dimensions: 12.7 x 1.3 x 17.8 cm
- Average Customer Review: 28 customer reviews
Amazon Bestsellers Rank:
#3,194 in Books (See Top 100 in Books)
- #2 in Books > Textbooks & Study Guides > Higher Education Textbooks > Communication & Journalism > Media Studies
- #9 in Books > Textbooks & Study Guides > Higher Education Textbooks > Business & Finance > Sales
- #15 in Books > Textbooks & Study Guides > Higher Education Textbooks > Business & Finance > Marketing
All Marketers Tell Stories: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Paperback – 24 Apr 2012
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Praise for Seth Godin:
"Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off."
"It's easy to see why people pay to hear what he has to say."
"If Seth Godin didn't exist we'd need to invent him."
—Alan Webber, founder, Fast Company
"If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin."
—Micah Sifry, cofounder, Personal Democracy Forum
"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary."
From the Hardcover edition.
About the Author
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.
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The ideas in this book are not new but the way of presentation is new and his writing is just like spoken style and not at all boring; When you plan to buy a book you will scroll down and read the reviews about that book for sure; but are you sure all that reviews are true ! may be some of them :) some people are marketing here by reviews and they are also telling stories; if they are a good story teller then you will buy that book for sure after reading the review, this is the concept of the book; advertising is not marketing and in order to get people to listen to you then you must tell authentic stories.
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