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All Marketers Tell Stories: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Paperback – 24 Apr 2012

3.8 out of 5 stars 28 customer reviews

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Product description

Review

Praise for Seth Godin:

"Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off."
Forbes

"It's easy to see why people pay to hear what he has to say."
Time

"If Seth Godin didn't exist we'd need to invent him."
—Alan Webber, founder, Fast Company

"If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin."
—Micah Sifry, cofounder, Personal Democracy Forum

"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary."
Miami Herald


From the Hardcover edition.

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.

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Product details

  • Reading level: 18+ years
  • Paperback: 240 pages
  • Publisher: Penguin USA; Reprint edition (24 April 2012)
  • Language: English
  • ISBN-10: 1591845335
  • ISBN-13: 978-1591845331
  • Product Dimensions: 12.7 x 1.3 x 17.8 cm
  • Average Customer Review: 3.8 out of 5 stars 28 customer reviews
  • Amazon Bestsellers Rank: #3,194 in Books (See Top 100 in Books)
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