100% PP 100%25%20PP
   384.00
  • M.R.P.:    625.00
  • You Save:    241.00 (39%)
  • Inclusive of all taxes
FREE Delivery on orders over ₹499.00.
Pay on Delivery (Cash/Card) eligible
What is this?
What is Pay on Delivery?
Pay on Delivery (POD) includes Cash on Delivery (COD) as well as Debit card / Credit card / Net banking payments at your doorstep.
Only 2 left in stock.
Sold by Amazing_Buy (4.8 out of 5 | 3,086 ratings) and Fulfilled by Amazon. Gift-wrap available.
Other Sellers on Amazon
Add to Cart
   384.00
FREE Delivery on orders over    499.00. Details
Sold by: Repro Books-on-Demand
Add to Cart
   384.00
FREE Delivery on orders over    499.00. Details
Sold by: Mittal Books
Add to Cart
   500.00
+ FREE Delivery
Sold by: R K Books
List & Earn Rs.250* extra. Available in Bangalore, Mumbai, Chennai, Hyderabad. Sell on Local Finds.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.
See all 2 images

Agri-input Marketing in India Paperback – 27 Jun 2014

4.6 out of 5 stars 3 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from
Paperback
   384.00
   384.00
click to open popover

Save Extra with 1 offer

  • Cashback (3): Go Cashless: Get 10% cashback up to Rs. 50 using BHIM UPI (available only on mobile app/website) or RuPay cards. Offer period 1st September to 30th September. Cashback will be credited as Amazon Pay balance within 15 days from purchase. Here's how
  • Go Cashless: Get 10% cashback up to Rs. 100 using Visa debit card, credit card or ATM card. Only on your first 2 cashless orders on Amazon.in (including mobile recharges and bill payments). Offer period 4th Sep to 30th Sep. Cashback within 10 days. Here's how
  • Go Cashless: Get 10% cashback up to Rs. 100 using Visa Signature or Visa Infinite cards. Offer valid only once per customer (including mobile recharges and bill payments). Offer period: 11th Sep to 24th Sep. Cashback within 10 days. Here's how

Frequently bought together

  • Agri-input Marketing in India
  • +
  • Agricultural Marketing in India (PB).
Total price:   1,006.00
Buy the selected items together

Product description

Review

“Sustainability, without losing focus on self-sufficiency, is the key for agricultural input usage in India today. In this timely book, the authors have developed appropriate ‘solution-based’ frameworks which could be adopted by Agri-input industry. The book also will be of immense use to all the Agri Business Management students.”

(B. Srinivas National Institute of Agricultural Extension Management, Hyderabad)

“This is an exciting time for agriculture, globally but particularly in emerging economies such as India where the demand dynamics and farming patterns are changing. Agriculture input supply and marketing strategies will have to respond to these rapid changes, with newer technologies such as transgenics and innovative strategies such as public–private partnerships in input supply. This book titled Agri-input Marketing in India comes at a very crucial time and does an in-depth analysis of the journey of agriculture input industry in last few decades and an apt prophecy of its future trajectory and trend. The interesting mix of private sector, academia, and public sector perspective used in writing this book analyzes the shift in farmer’s perception toward agriculture inputs and their decision making process. While writing about the agri-input industry, the book does not limit itself to large agro industries but also speaks about the smaller/grass roots level inputs supply chain actors such as agro input dealers, farm entrepreneurs who continue to play an important catalytic role in agriculture. I congratulate the authors for summarizing their vast experience in form of this book that is ‘crafted’ for a cross section of stakeholders spanning policy makers, industry representatives, public sector organizations, students, and academic institutes. The pragmatic stance and the future projections described in the book will serve as a guiding tool for policy making and marketing strategy designing. I convey my best wishes and appreciation to the two authors, Pingali Venugopal and Ram Kaundinya, for the fantastic job and perfect articulation.”

(Dr Purvi Mehta International Livestock Research Institute)

“I am very happy to see this book on Agri-input Marketing coming from Prof. Venugopal and Ram Kaundinya at this juncture when we have achieved a record food grain production but we are faced with various issues that affect our agriculture and our farmers’ profitability. The two authors have brought out the perspectives of an academician and a person with agri-input industry background. The vast network of National Agricultural Research Service in India is also working on some of these issues. A multi-stakeholder approach involving the scientists, the farmers, the input and output industry, the Government, traders, food processors, consumers, intellectuals, and NGOs is required to address the complicated issues of Indian agriculture. I have no hesitation in saying that this book contributes a great deal toward this cause.”

(Prof. Swapan K. Datta Indian Council of Agricultural Research, New Delhi)

About the Author

Pingali Venugopal, Associate Director, XLRI, Center for Global Management and Responsible Leadership, and Professor (Marketing), has teaching, industry, consulting, and research experience in the Marketing function in the Indian context for over 33 years. He has done his Post Graduate Programme and Doctorate from the Indian Institute of Management, Ahmedabad. He has been a Marketing Faculty at XLRI, Jamshedpur, since 1994 and the Dean of the Institute from 2004 to 2010. He has also been a Visiting Faculty to leading institutes in India including the Indian Institutes of Management in Ahmedabad, Kolkata, Lucknow, and Indore and international institutes including American University of Armenia and Educatis University Switzerland. He has taught courses such as Marketing Management, Sales and Distribution Management, Agricultural Input Management, and Marketing Research at these institutes. Prior to joining academics, he has worked in Marketing Department of Coromandel Fertilisers and Nagarjuna Fertilisers and Chemicals Ltd for a period of 10 years. While at Coromandel, he was also involved in the launch of their cement brand.

Venugopal’s research and publication cover different marketing topics, and he has authored seven books covering the areas of marketing and Indian economy. His books Sales and Distribution Management: An Indian Perspective and Marketing Management: A Decision Making Approach have been adopted as texts in several business schools including the Indian Institutes of Management. On the invitation of Government of India, he prepared the report on Input Management, State of Indian Farmer―A Millennium study wherein he evaluated the impact of the policy measures on the Indian farmers from Independence to 2000. After the formation of Jharkhand, he was part of the steering committee of the Jharkhand Development Report prepared for the Planning Commission. As part of the report he also prepared the agricultural plan for the newly formed state. He is on the Board of Tata Metaliks, Advisor to Kerzon Consultants, and on the Academic Committee of National Institute like National Institute of Agricultural Extension Management, Hyderabad and National Institute of Technology, Jamshedpur. He has also been involved as an expert for programs conducted by some agri-business companies such as Zuari, UPL, and PI industries.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter mobile phone number.



Product details

  • Paperback: 272 pages
  • Publisher: SAGE Response; 1 edition (27 June 2014)
  • Language: English
  • ISBN-10: 8132117719
  • ISBN-13: 978-8132117711
  • Product Dimensions: 17.8 x 1.9 x 23.5 cm
  • Average Customer Review: 4.6 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #9,307 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?


Customer reviews

4.6 out of 5 stars
Share your thoughts with other customers
See all 3 customer reviews

Top customer reviews

11 April 2017
Format: PaperbackVerified Purchase
31 October 2016
Format: PaperbackVerified Purchase
9 August 2017
Format: Paperback
Pages with related products. See and discover other items: marketing books, agriculture books, book table

Where's My Stuff?

Delivery and Returns

Need Help?