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Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age) Hardcover – 6 Jan 2015

3.2 out of 5 stars 3 customer reviews

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Review

"Agency is full of incredibly valuable insights and advice for startups of all kinds, delivered with candor, humor, and wisdom." - Allison Arden, VP Publisher, Advertising Age, and author of The Book of Doing

 

"This is not just a book. It's the playbook I wish I had when I started my company. It's the motivating nudge that recharges my reserves of inspiration. It's the real talk, often humorously delivered, that so many of us creative entrepreneurs need. Thank you, Rick, for the best PSA I've ever encountered." - Baratunde Thurston, CEO and Co-Founder, Cultivated Wit and Co-host, TakePart Live on Pivot TV

 

"Rick Webb has written the ultimate keep-it-in-the-top-drawer-of-your-desk, straight-talking, 'every single thing you could possibly want to know' guide to starting, running, growing, and selling your own creative agency. It doesn't get any more helpful, practical and down-to-earth than this. Rick's delivers actionable pragmatism while also challenging readers to think differently about the business they do. As the saying goes, you need to know the rules to break them. I hope Rick's highly enjoyable read inspires as many people as possible to do their own thing in our industry, in a way that changes it for the better for everyone." - Cindy Gallop, Founder and CEO, IfWeRanTheWorld/MakeLoveNotPorn


"Since Confessions of an Advertising Man was first published, it has been considered the definitive book on advertising. Now—at last—there's a book for the digital age to challenge it. Rick Webb's Agency is the book David Ogilvy might have written if he were alive today. It's a must read for anyone who is a practitioner or student of marketing communications." - Rick Boyko, Former Co-President/CCO Ogilvy North America, Director, VCU Brandcenter

 

"Agency should be required reading for everyone in the business of helping clients achieve their goals with words, pictures, and ideas. Rick Webb is a font of practical advice based on his experience founding and growing one of the most successful next generation agencies around. Whether you're just starting out or trying to drag your old school shop into the 21st Century, this is the book for you." - Steve Hayden, Vice Chairman and Former Chief Creative Officer, Ogilvy & Mather Worldwide

Book Description

A guidebook for freelancers looking to take their next step and start their own advertising agency

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Product details

  • Hardcover: 352 pages
  • Publisher: Palgrave Macmillan; 2015 edition (6 January 2015)
  • Language: English
  • ISBN-10: 1137279869
  • ISBN-13: 978-1137279866
  • Product Dimensions: 17.8 x 5.1 x 25.4 cm
  • Average Customer Review: 3.2 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #2,27,013 in Books (See Top 100 in Books)
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Customer reviews

3.2 out of 5 stars
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Top customer reviews

21 December 2017
Format: Hardcover|Verified Purchase
22 January 2017
Format: Hardcover|Verified Purchase
17 June 2015
Format: Hardcover|Verified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.6 out of 5 stars 31 reviews
Rene Alvarez
3.0 out of 5 starsA good beginning.
8 May 2015 - Published on Amazon.com
Format: Hardcover|Verified Purchase
9 people found this helpful.
Bhattacharya Anol
5.0 out of 5 starsThanks Mr. Webb
10 August 2015 - Published on Amazon.com
Format: Hardcover|Verified Purchase
4 people found this helpful.
T. Brunelle
5.0 out of 5 starsThis is the Digital Age's Ogilvy on Advertising.
26 February 2015 - Published on Amazon.com
Format: Hardcover|Verified Purchase
12 people found this helpful.
Justice G.
5.0 out of 5 starsa book worth reading!
24 May 2017 - Published on Amazon.com
Format: Hardcover|Verified Purchase
Amazon Customer
4.0 out of 5 starsFour Stars
28 September 2017 - Published on Amazon.com
Format: Hardcover|Verified Purchase

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