- Hardcover: 352 pages
- Publisher: Palgrave Macmillan; 2015 edition (6 January 2015)
- Language: English
- ISBN-10: 1137279869
- ISBN-13: 978-1137279866
- Product Dimensions: 17.8 x 5.1 x 25.4 cm
- Average Customer Review: 3 customer reviews
- Amazon Bestsellers Rank: #2,27,013 in Books (See Top 100 in Books)
Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age) Hardcover – 6 Jan 2015
Customers who bought this item also bought
Customers who viewed this item also viewed
"Agency is full of incredibly valuable insights and advice for startups of all kinds, delivered with candor, humor, and wisdom." - Allison Arden, VP Publisher, Advertising Age, and author of The Book of Doing
"This is not just a book. It's the playbook I wish I had when I started my company. It's the motivating nudge that recharges my reserves of inspiration. It's the real talk, often humorously delivered, that so many of us creative entrepreneurs need. Thank you, Rick, for the best PSA I've ever encountered." - Baratunde Thurston, CEO and Co-Founder, Cultivated Wit and Co-host, TakePart Live on Pivot TV
"Rick Webb has written the ultimate keep-it-in-the-top-drawer-of-your-desk, straight-talking, 'every single thing you could possibly want to know' guide to starting, running, growing, and selling your own creative agency. It doesn't get any more helpful, practical and down-to-earth than this. Rick's delivers actionable pragmatism while also challenging readers to think differently about the business they do. As the saying goes, you need to know the rules to break them. I hope Rick's highly enjoyable read inspires as many people as possible to do their own thing in our industry, in a way that changes it for the better for everyone." - Cindy Gallop, Founder and CEO, IfWeRanTheWorld/MakeLoveNotPorn
"Since Confessions of an Advertising Man was first published, it has been considered the definitive book on advertising. Now—at last—there's a book for the digital age to challenge it. Rick Webb's Agency is the book David Ogilvy might have written if he were alive today. It's a must read for anyone who is a practitioner or student of marketing communications." - Rick Boyko, Former Co-President/CCO Ogilvy North America, Director, VCU Brandcenter
"Agency should be required reading for everyone in the business of helping clients achieve their goals with words, pictures, and ideas. Rick Webb is a font of practical advice based on his experience founding and growing one of the most successful next generation agencies around. Whether you're just starting out or trying to drag your old school shop into the 21st Century, this is the book for you." - Steve Hayden, Vice Chairman and Former Chief Creative Officer, Ogilvy & Mather Worldwide
A guidebook for freelancers looking to take their next step and start their own advertising agencySee all Product description
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter mobile phone number.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Most helpful customer reviews on Amazon.com
I just finished reading your book (Agency, Starting a Creative Firm) over the long weekend here in Singapore. It's not a page-turner for most of my fellow species members, but for me, it was. It's one of those books that I wish I read five years ago (technically impossible, especially because you published the book only this year). I am running a boutique agency focussed on B2B technology companies for over a decade. We never had any ultimate goal in mind, making a decent profit and doing good work was good enough. Your book is not only a great framework to evaluate and align our organization, but also a great guideline to derive a purpose. I couldn't sleep last night. Armed with all the highlights and notes from your book (and almost half bottle of a Japanese single malt whiskey), I jotted down a workable action plan. I am feeling exhilarated!
Rick begins and ends with culture. I think his definition and process is very astute. You could profit just from that section of this book alone.
But he goes deep, into all of the banal aspects of running a digital marketing firm, without making the reading dull. He demonstrates how culture influences accounting, promotions, scoping - and provides a blueprint for each step in defining and growing a successful firm.
If you're thinking about starting a shop, read this first. If you're already underway, read this and you'll find many hints, insights and stories to benefit from.
They'll be assigning this book in advertising, marketing and entrepreneurial studies classes because it's well written, honest and useful.