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Advertising and the Mind of the Consumer: What Works, What Doesn't and Why Paperback – 1 Dec 2008

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Product description


"Makes for enjoyable as well as enlightening reading . . . can serve as an introduction to advertising for general readers." "Choice"" "Finally, a book that evades the 'magic' of advertising and pins down the psychological factors that make an ad succesful or not. It will change the way you advertise and see ads." Ignacio Oreamuno, president, ihaveanidea.org" "Puts the psyche of advertising on the analyst's couch to reveal the sometimes surprising mind of commercial persuasion." Jim Spaeth, former president, Advertising Research Foundation"

About the Author

Dr Max Sutherland is an author, columnist and marketing psychologist who works as an independent consultant in Australia and USA. An expert in the psychology of communication, his monthly column is posted on the web at www.sutherlandsurvey.com. He is Adjunct Professor of Marketing at Bond University and Honorary Principal Research Fellow at Wollongong University. The highly successful company he co-founded specialized in tracking the effects of advertising communication for many of the leading global advertisers including Gillette, Merck, Kodak, McDonalds, Miller, Qantas, Nestle and Pfizer. He has published numerous papers in American, European and Australasian journals and serves on the Editorial Board of the International Journal of Brand Management and the International Journal of Advertising.

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Product details

  • Paperback: 384 pages
  • Publisher: Allen & Unwin; 3rd edition edition (1 December 2008)
  • Language: English
  • ISBN-10: 0853237301
  • ISBN-13: 978-0853237303
  • ASIN: 1741755999
  • Product Dimensions: 12.7 x 3 x 21.6 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #3,13,551 in Books (See Top 100 in Books)
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Amazon.com: 4.5 out of 5 stars 13 reviews
5.0 out of 5 starsI find it useful
31 August 2012 - Published on Amazon.com
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Michelle Moore
5.0 out of 5 starsPsychologically Interesting
13 February 2015 - Published on Amazon.com
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R. Peeples
3.0 out of 5 starsToo many footnotes
27 February 2008 - Published on Amazon.com
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Jorge Marroquín-Rivera
5.0 out of 5 starsThis book should to be in the top 20 marketing books
27 October 1999 - Published on Amazon.com
7 people found this helpful.
Jay Friedman
5.0 out of 5 starsAdvertising a mystery no more!
28 December 2002 - Published on Amazon.com
One person found this helpful.

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