- Paperback: 736 pages
- Publisher: OUP India (5 May 2006)
- Language: English
- ISBN-10: 0195678435
- ISBN-13: 978-0195678437
- Product Dimensions: 24.1 x 3.6 x 18 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #1,01,072 in Books (See Top 100 in Books)
Advertising Management Paperback – 5 May 2006
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About the Author
Jaishri Jethwaney PhD, Professor, Indian Institute of Mass Communication (IIMC), New Delhi, has over fifteen years of experience in teaching, training, and research in various areas of advertising management and mass communication. She has authored three books and numerous research papers in leading journals. Shruti Jain Vice President, Dentsu Creative Impact Private Limited, New Delhi, has over twelve years of professional experience and has worked in leading advertising agencies such as Ogilvy & Mather Advertising, Mudra Communications Limited, and Rediffusion DYR. She is a visiting faculty at the Indian Institute of Mass Communication, New Delhi, and teaches courses in advertising and integrated marketing communications.
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