- Hardcover: 320 pages
- Publisher: Thames & Hudson; Third edition edition (1 August 2016)
- Language: English
- ISBN-10: 050051898X
- ISBN-13: 978-0500518984
- Product Dimensions: 20.7 x 3.9 x 24.7 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #1,70,708 in Books (See Top 100 in Books)
The Advertising Concept Book: Think Now, Design Later Hardcover – 1 Aug 2016
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About the Author
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
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Most helpful customer reviews on Amazon.com
I would recommend this book to anyone because it teaches you the art of brainstorming to solve a problem in a way that's never been done. Everyone should read this, whether you're trying to work in Advertising, write an awesome Tinder bio, or even break out of Prison, this book will teach you how find the solution.
It reminds you that advertising starts at the concept and is an art that you have to slowly build and perfect.
Thank you Pete, I see my job in a different light.