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The Advertising Concept Book: Think Now, Design Later Hardcover – 1 Aug 2016

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Product description


'Sound advice for advertising creatives' - Communication Arts 'Hands down the best creative advertising book I have ever read!' - Inspired Magazine 'Invaluable' - Creative Review

About the Author

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

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Product details

  • Hardcover: 320 pages
  • Publisher: Thames & Hudson; Third edition edition (1 August 2016)
  • Language: English
  • ISBN-10: 050051898X
  • ISBN-13: 978-0500518984
  • Product Dimensions: 20.7 x 3.9 x 24.7 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,70,708 in Books (See Top 100 in Books)
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