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Digital List Price:    1,584.83
Kindle Price:    1,067.19

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The Advertising Concept Book: Think Now, Design Later by [Barry, Pete]
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The Advertising Concept Book: Think Now, Design Later Kindle Edition


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Product description

Review

A solid, fun, informative read. — CMYK Magazine

Invaluable advice. — Creative Review

Sound advice for advertising creatives. — Communication Arts

The book supports our school's philosophy: have a great concept before you run to the computer. — Maria Scileppi, Associate Director, Chicago Portfolio School

Product Description

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns in the form of over 500 roughs specially sketched by the author also reinforce the books core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.


Product details

  • Format: Kindle Edition
  • File Size: 166523 KB
  • Print Length: 320 pages
  • Page Numbers Source ISBN: 050051898X
  • Publisher: Thames and Hudson Ltd; 3rd Revised edition edition (11 August 2016)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B01JSJ8ZU0
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #26,434 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 54 reviews
Josh
5.0 out of 5 starsAwesome book on how to advertise well
8 February 2016 - Published on Amazon.com
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3 people found this helpful.
DM
1.0 out of 5 starsDO NOT BUY THE KINDLE VERSION. COMPLETE RIP OFF!!
26 November 2017 - Published on Amazon.com
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One person found this helpful.
Stan The Man
5.0 out of 5 starsNear Perfection
6 March 2017 - Published on Amazon.com
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One person found this helpful.
Amazon Customer
5.0 out of 5 starsFive Stars
31 March 2017 - Published on Amazon.com
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RecluseWithASmile
5.0 out of 5 starsOne Stop Shop for Advertising Know How
5 June 2017 - Published on Amazon.com
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One person found this helpful.
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