- Paperback: 384 pages
- Publisher: Wiley (2016)
- Language: English
- ISBN-10: 812656329X
- ISBN-13: 978-8126563296
- Package Dimensions: 23.2 x 18 x 2 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #1,02,991 in Books (See Top 100 in Books)
Account-Based Marketing For Dummies Paperback – 2016
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About the Author
Sangram Vajre, co-founder and CMO of Terminus, is a passionate Marketing geek at heart and loves to solve problems, both analytically and creatively. In today's marketing world, when companies need to rapidly adapt to changing buyer-centric communication, Sangram finds comfort in all things technology to keep pace with this challenge. Over the years, Sangram has amassed invaluable experience from his exposure to startups, consulting and global companies.
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Most helpful customer reviews on Amazon.com
So what you get in this book is a way to connect these functions/people to make your business stronger. To that end the book talks about the different aspects of the problem that you might face. Everything from personas to Marketing Technology (the software you might need) and how to tie things back to the account. And more, of course.
Vajre's book is more comprehensive than I was expecting. The info on how to turn Clients into Advocates was not unexpected; but the information on software and how to develop company profiles was very good and in sufficient depth for me and an intro book. Lots of good info here. You don't have to read the entire book to get a headstart to mixing things up.
But in the very first paragraph of the Foreword, it is stated that Account Based Marketing (“ABM”) is not “really a “new” idea at all”.
ABM isn’t a new idea. It’s just classic marketing and sales spiffed up with some new words, abeted by new technologies and new positioning within the workplace and marketplace.
The author is a co-founder of an account-based marketing platform and this is really a marketing piece for his company. But Mr. Vajre is an excellent and thorough writer. His exposition is laden with helpful gems on the sales and marketing process.
I was particularly impressed by the chapters on using technology as selling aids. Good stuff.
A worthwhile read for business folks, especially in marketing and sales.