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About Face 3: The Essentials of Interaction Design Paperback – Import, 15 May 2007
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- ISBN-100470084111
- ISBN-13978-0470084113
- PublisherJohn Wiley & Sons
- Publication date15 May 2007
- LanguageEnglish
- Dimensions18.8 x 3.56 x 23.52 cm
- Print length648 pages
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Product description
From the Back Cover
When the first edition of About Face was published in 1995, the idea of designing products based on human goals was a revolutionary concept. Thanks to the work of Alan Cooper and other pioneers, interaction design is now widely recognized as a unique and vital discipline, but our work is far from finished.
This completely updated volume presents the effective and practical tools you need to design great desktop applications, Web 2.0 sites, and mobile devices. This book will teach you the principles of good product behavior and introduce you to Cooper′s Goal–Directed Design method, from conducting user research to defining your product using personas and scenarios. In short, About Face 3 will show you how to design the best possible digital products and services.
About the Author
As Director of Design R&D at Cooper, Robert Reimann led dozens of design projects and helped develop many of the methods described in About Face 3. Currently, he is Manager of User Experience at Bose Corporation and President of IxDA, the Interaction Design Association.
David Cronin is Director of Interaction Design at Cooper, where he′s led the design of products for such diverse users as surgeons, museum visitors, online shoppers, automobile drivers, financial analysts, and the elderly.
Product details
- Publisher : John Wiley & Sons (15 May 2007)
- Language : English
- Paperback : 648 pages
- ISBN-10 : 0470084111
- ISBN-13 : 978-0470084113
- Item Weight : 940 g
- Dimensions : 18.8 x 3.56 x 23.52 cm
- Customer Reviews:
About the authors
Robert Reimann has spent the past 20 years pushing the boundaries of digital products as a designer, writer, and consultant. He has led dozens of web, desktop, and device-based interaction design projects, for startups and Fortune 500 companies alike. Robert has lectured on interaction design and UX methods and principles at major universities and corporations, and to international industry audiences.
Robert was a founding director of the Interaction Design Association (www.ixda.org) and became its first President in 2006. He has also held advisory board positions for AIGA Experience Design, the Information Architecture Institute, and UC Berkeley's Institute of Design (BiD) and was a board member of Design Museum Boston (www.designmuseumboston.org) from 2010-2012. With Alan Cooper, Robert is co-author of two bestselling editions of About Face: The Essentials of Interaction Design.
Robert's past positions include Principal Interaction Designer at Sonos, Associate Creative Director at frog design, Manager of User Experience at Bose Corporation, and Director of Design R&D at Cooper, where he played a key role building their design practice, and in the development and refinement of their goal-directed design methods, including personas and scenario-based design. Robert is currently Principal Interaction Designer at PatientsLikeMe.
For over 30 years, Alan Cooper has been a pioneer of the modern computing era. His groundbreaking work in software design and construction has influenced a generation of programmers and business people alike and helped a generation of users embrace interaction design. He is best known as the "Father of Visual Basic" and is the founder of Cooper, a leading interaction design consultancy.
Discover more of the author’s books, see similar authors, read author blogs and more
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but I personally feel the use of Users' Mental Models could have been explained in even greater depth,
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My only observation is that it is focussed more on computer interfaces than web sites. Although its all the same, I think its important to bear in mind as many references focus on product development and not web development which is more fluid in my opinion. As such, a lot of the methodology is better suited to teams that have the time to go to the next level to get userability right before a product launch in comparison to web sites which are oftem more lightweight and flexible.
Definatly recommended for people that dont want a phamphlet on the subject, ie the sort of book designed to be read on a plane trip like many others are.

The book is organised into three distinct parts, each of which has a rather different tone. The first part is an introduction to "personas" and their goals. Much emphasis is placed on detailed research such as interviews with sample users, which is a fine luxury if you have the resources and time! However, even developers working in smaller teams will find the general principles useful.
The second part is concerned with the overall approach that an application should take. It discusses "posture": whether an application should be "full-screen" and sovereign or an infrequently used utility, and how this changes the top-level design.
This second part includes my favourite chapter, "Eliminating Excise", which is really pretty funny - it points out why we find prompts from Word annoying and why Motorola phones are just plain frustrating. However, the advice to fix these frustrations might be a bit over the top unless you have an infinite development budget: I too would love to have multi-level undos that are persistent across application sessions.
The final part covers specific advice on layouts and controls. It brings together more concrete suggestions based on the previous two parts.
It's quite possible that the ideas in this book influenced the design of applications such as Office 2007 and iTunes. Although few developers have the challenge of designing Web sites or applications for the mass market, the advice in this book is worth considering even for corporate applications. Just watch the budget!


