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Aaker on Branding: 20 Branding Principles That Drive Success: 20 Principles That Drive Success Paperback – 17 Sep 2015

3.0 out of 5 stars 2 customer reviews

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Product description

Review

“From the Father of Modern Branding, the latest and best theory and practice.”  (Philip Kotler)

“Nobody knows brand strategy better than David Aaker. Aaker has taken all of the essential principles of branding and collapsed them into one epic brand book. Whether you’re a seasoned brand marketer or just getting started, this book will provide you with a practical path to creating, nurturing and leveraging strong brands.” (Ann Lewnes)

"Professor Aaker has truly given the business world a gift: A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership."

(Joseph V. Tripodi)

"David Aaker is one of my favorite brand authorities because he understands that the modern brand is an asset that should create value and drive strategy for corporations. His latest treatise is brand dynamite."
(Beth Comstock)

About the Author

David Aaker, recognized authority on branding, has written seven books on brands and brand strategy and another ten on related topics that together have sold well over one million copies. He developed several concepts including the “Aaker” brand vision model, branded energizers, branded differentiators, the brand relationship spectrum, and framing a category.

David is the Vice-Chairman of Prophet Brand Strategy, Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley and an executive advisor to Dentsu Inc. The winner of three career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award) and the theory and practice of marketing (the Buck Weaver Award), he has published over 100 articles and 18 books including Strategic Market Management, Managing Brand Equity, Building Strong Brands, Brand Leadership (co-authored with Erich Joachimsthaler) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, and Brand Relevance. His books have been translated into eighteen languages and sold well over a million copies. Named as one of the top five most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand equity and brand strategy, he has been an active consultant and speaker throughout the world and is on the Board of Directors of California Casualty Insurance Company and the Food Bank of Contra Costa and Solano Counties.

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Product details

  • Paperback: 252 pages
  • Publisher: SAGE Response; Latest Edition edition (17 September 2015)
  • Language: English
  • ISBN-10: 9351503909
  • ISBN-13: 978-9351503903
  • Package Dimensions: 21.1 x 13.7 x 1.5 cm
  • Average Customer Review: 3.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #62,067 in Books (See Top 100 in Books)
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Cannon Gray LLC
4.0 out of 5 starsA Concise and Lively Summary
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